Following the re-brand of Welcome Cottages, we were asked to produce concepts for online banner advertising, which complemented the creative used on the offline work and drove customers to the Welcome website. We were given a very open brief for the concepts and so presented a variety of options, using different techniques to attract attention and sell the Welcome proposition. The only specifications were the sizes and that the final banners should not exceed 5 frames or be more than 40kb.
We were approached by the VIP team over at Freemans Grattan Holdings to help improve the financial performance of their email programme, which in their view was massively underperforming. At the briefing, we instantly recognised some quick wins that we could implement to make some initial improvements so we accepted the challenge.
To entice the Freemans customers online and to get them to start thinking about Christmas early, Red C developed a fun game to provide some theatre around the daunting task of Christmas Shopping. We developed a charming Rudolph character to deliver various Christmas Gift ‘riddles’ via email to the customer base.
