We have been producing a monthly e-newsletter for our home shopping client Freemans for a few years and it’s called the “Style Bible”. The purpose of the newsletter is to position the brand as a fashion expert and to give the customer value added content in the form of videos and advice. It also needs to look different to the rest of the email plan (whilst retaining Freemans branding) so that a customer recognises it and looks forward to receiving it. At the beginning of the year we decided to revisit these aims and decided it was time for a re-design.
I was delighted to be put in charge of this and have really enjoyed the challenge. We have updated the look of the newsletter to make it look fresher and feel more like an editorial magazine. Each month I work with both Freemans and the Red C studio to produce a Style Bible that is jam-packed with news about the latest fashion trends and bodyshape advice. Getting under the skin of the customer is important when it comes to briefing and as someone who is interested in fashion; it’s definitely enjoyable because I get to research the latest looks and trends!
After undertaking the successful rebrand of High and Mighty we were tasked with producing a weekly e-newsletter that would be sent to the High and Mighty database. The newsletter needed to reflect the new look and feel for the brand, as well as promoting the range of products and services available both instore and online.
Red C created a template that incorporated the key elements of the brand which included informative style tips, quirky quotes and added value pieces such as comical Youtube clips. These, combined with a range of products that linked directly to the website created a hardworking yet visually appealing e-newsletter.
We were approached by the VIP team over at Freemans Grattan Holdings to help improve the financial performance of their email programme, which in their view was massively underperforming. At the briefing, we instantly recognised some quick wins that we could implement to make some initial improvements so we accepted the challenge.
To entice the Freemans customers online and to get them to start thinking about Christmas early, Red C developed a fun game to provide some theatre around the daunting task of Christmas Shopping. We developed a charming Rudolph character to deliver various Christmas Gift ‘riddles’ via email to the customer base.
We have been producing a monthly e-newsletter for our home shopping client Freemans for a few years and it’s called the “Style Bible”. The purpose of the newsletter is to position the brand as a fashion expert and to give the customer value added content in the form of videos and advice. It also needs to look different to the rest of the email plan (whilst retaining Freemans branding) so that a customer recognises it and looks forward to receiving it. At the beginning of the year we decided to revisit these aims and decided it was time for a re-design.
