• Effective online and offline advertising through ‘under the skin’ thinking

    At Red C, we believe producing effective advertising and marketing campaigns can only come from developing a deep and genuine understanding of a client’s business, products and customers.

    We encourage staff to get ‘under the skin’ of every client’s business. We sit in on call centres, accompany field sales staff, work in branches and stores and pore over client data.

    The insights gained are poured into our email marketing campaigns, TV adverts, press adverts, direct marketing pieces, PPC campaigns and websites to ensure they deliver the best ROI possible.

  • EYE TRACKING - DISCOVER THE ULTIMATE INSIGHT TOOL Eye tracking research provides the missing link, giving you a 'bird's eye view' of how your customers are reading, reacting and responding to your marketing materials.
  • AWARD WINNING EMAIL MARKETING Our email marketing services and expertise have helped us win awards and, more importantly, deliver a fantastic ROI for companies in sectors as diverse as home shopping, financial services, retail and B2B.
  • INNOVATIVE BRAND CREATION AND A SUCCESSFUL SWIMWEAR AD Red C was tasked with creating a new brand that allowed consumers to buy swimwear all year round. Swimwear 365 was born, and with it came a TV advert and online film.
  • WORK THAT REALLY GENERATES RESULTS We love great looking work at Red C. We love it even more if it has great response rates too. And that’s what you’ll see lots of in the Red C Gallery.

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Latest news

Manchester Advertising Agency, Red C, creates a song and dance with their new TV advert for Freemans

Freemans_thumbManchester Advertising Agency, Red C, has created a new TV Advert for Freemans, which sees the home-shopping company return to TV screens.

The TV Commercial aims to bring to life the new Freemans ‘Be Fabulous’ brand positioning. In short, the TV Advert is about the emotional response to getting what you want and need with the help of Freemans and its wide fashion and home ware offering.

Speaking about the Freemans TV Advert concept, Red C’s Creative Director and Co-Director of the Commercial, Julian Gratton, commented that: “Freemans has a terrific offering not only in the products they sell but also in the way they make these products more affordable. We wanted a shameless expression of what it feels like to get what you want in life… so we created a song and dance number that allowed our large cast to have fun and simply ‘Be Fabulous’ to some funky music whilst wearing clothes from Freemans and dancing in settings that are furnished by the home-shopping brand.”

The TV Advert was produced by Red C’s production partners, White Noise, with and Co-Direction by Matt Woodruff and Cinematography by Roger Bonnici. Choreography was by the very talented Ruth Goulding (who also stars in the commercial) and Synctracks in London composed the music for the advert.

Commenting about the TV Advert, Gillian Wisbey, Marketing Manager at Freemans, commented that: “Everyone at Freemans is very excited to be back on UK TV screens after such a long absence and we’re equally excited to have a TV advert that captures the fun, joy and pleasure that Freemans can bring into people’s lives. We have high hopes for the Commercial and we’re sure the UK public will react positively to it.”

To read more about the creation of the Freemans TV Commercial, read the case study on our dedicated TV Advertising Agency website.

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Fashion World launches new collection with TV advert by Manchester Advertising Agency, Red C.

Fashion World_thumbManchester Advertising Agency, Red C, has created a new TV Advert for plus-size fashion retailer, Fashion World, featuring model and actress Sarah Jackson.

Red C was briefed to bring the Fashion World shopping experience to life, demonstrating both the range of products on offer, and the money-saving deals available to customers each time they visit.

The creative solution was a concept called “Fashion At Your Fingertips”, which presents a woman selecting from a range of outfits inside an interactive world.
Speaking about the concept, one of its creators, Red C’s Senior Copywriter, Stuart Clark, said:

“The ad is a step forward for Fashion World. Whilst keeping the brand’s strong visual identity, it also brings its value proposition to the foreground, highlighting not just its great choice of fashion, but the deals and offers it gives customers too”.

Polly Wakelin, Senior Advertising Co-ordinator at JD Williams also had this to say: “We know our Fashion World customers like to look good, but we also know that they love a great deal too. So we wanted a strong advert that really communicated how committed we are to offering our customers the best deals on great-fitting fashion.”

The DRTV ad was directed by Film and Commercials Director, Phil Hawkins, and filmed in several London locations. Production duties were handled by White Noise, with 3D visual effects by VTR North. You can read more about the advert on the Red C TV Advertising website.

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