• Effective online and offline advertising through ‘under the skin’ thinking

    At Red C, we believe producing effective advertising and marketing campaigns can only come from developing a deep and genuine understanding of a client’s business, products and customers.

    We encourage staff to get ‘under the skin’ of every client’s business. We sit in on call centres, accompany field sales staff, work in branches and stores and pore over client data.

    The insights gained are poured into our email marketing campaigns, TV adverts, press adverts, direct marketing pieces, PPC campaigns and websites to ensure they deliver the best ROI possible.

  • EYE TRACKING - DISCOVER THE ULTIMATE INSIGHT TOOL Eye tracking research provides the missing link, giving you a 'bird's eye view' of how your customers are reading, reacting and responding to your marketing materials.
  • AWARD WINNING EMAIL MARKETING Our email marketing services and expertise have helped us win awards and, more importantly, deliver a fantastic ROI for companies in sectors as diverse as home shopping, financial services, retail and B2B.
  • INNOVATIVE BRAND CREATION AND A SUCCESSFUL SWIMWEAR AD Red C was tasked with creating a new brand that allowed consumers to buy swimwear all year round. Swimwear 365 was born, and with it came a TV advert and online film.
  • WORK THAT REALLY GENERATES RESULTS We love great looking work at Red C. We love it even more if it has great response rates too. And that’s what you’ll see lots of in the Red C Gallery.

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Red C launch email marketing WOW Book 5

email marketing wow book 5At Red C we are immensely proud of our work in email marketing. Through our ’under the skin’ philosophy and plenty of marketing know-how we have helped our clients deliver effective email campaigns that have produced exceptional results.

For some agencies that might be enough, but not at Red C.  We’re constantly striving for email perfection and we know that the only way of achieving this is by keeping a close eye on what’s happening in the industry across all sectors.  We literally receive 1000s of emails on a weekly basis which we sift through looking for inspirational design, novel copy and ground breaking strategies.  We could of course keep this to ourselves, but where’s the fun in that. Instead, we’ve taken our favourite emails and created a series of email marketing WOW Books.

It’s been a while but we’re happy to announce the launch of email marketing WOW Book 5.  Over the summer we’ve been wowed by excellent examples of email marketing from Virgin Trains, Not On The High Street, Swinton Insurance and STA Travel, to name but a few.  We think it’s our best ever WOW Book so we very much hope that you find it inspirational and more importantly useful.

 

What our clients have to say;

Red C’s email marketing WOW books are a great inspiration for me and a really valuable resource. In a fast-paced business such as retail, email is constantly moving and it’s great to get little pockets of inspiration from Red C – keep up the great work!

Katie Baxter, Online Campaign Manager, Freemans Grattan Holdings

 

The Red C email marketing WOW books are an excellent resource for my team and I. They’re perfect when we’re looking for some email inspiration.

Catherine Marston,  CRM Manager, Eurostar

 

Download your copy of WOW Book 5 today.

 

If you’d like to contribute to any future WOW Book or you’d like to talk to us about how we might be able to help with your email marketing please contact Steve White on 0161 872 1361.

Inspirational email marketing
Manchester Advertising Agency, Red C, creates a series of short films for Swiss hearing aid manufacturer Phonak

Phonak screenshotAs part of a wider video direct marketing campaign and point of sale promotion, Manchester Advertising Agency, Red C, has created a series of short films for Swiss hearing aid manufacturer Phonak.

Phonak specialise in helping hearing aid users communicate with confidence. Their ‘In the Ear’ hearing aids (ITEs) are specifically designed to fit the shape of the ear canal for maximum benefit and hearing comfort. What makes these hearing aids truly exceptional is the dedication and expertise of the technicians who create them and the fact that such a small device is packed full of cutting-edge technology.

One of the stumbling blocks with regards the take up of ITEs is price. To tackle this, Red C devised a campaign that brings the creation of these ITEs to life to help people understand what it is that makes these hearing solutions so special. The campaign is centred on a series of short films, which have been tailored to specific target audiences and have been delivered through a combination of video point of sale and video direct mail packs.

The short films, co-directed by Red C’s Creative Director, Julian Gratton, and White Noise Production’s Michael Nixon, tell the human side of the creation of Phonak ITEs. To do this, the creative execution meant interviewing and filming the technicians and management behind the creation of the hearing aids at the Phonak laboratory in Warrington. The films allow the professionals at the laboratory to demonstrate their technical expertise as well as talk about what makes ITEs special and what personal values and beliefs they bring to the creation of these cutting-edge hearing solutions.

Commenting on the campaign and films, Phonak’s Consumer Marketing Manager, Angela Cromack, said: “Without actually experiencing first hand how an ITE can enhance your life, it’s hard to bring to life why people should choose Phonak over other hearing aid manufacturers. With these films, and the use of point of sale and direct mail, we’re bringing to life what makes our ITEs special and why they are such a market leading product and the ‘aid’ of choice for millions of people experiencing hearing loss worldwide”.

To read more about the creation of the Phonak ITE films, read the case study on our dedicated TV Advertising Agency website.

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