• Effective online and offline advertising through ‘under the skin’ thinking

    At Red C, we believe producing effective advertising and marketing campaigns can only come from developing a deep and genuine understanding of a client’s business, products and customers.

    We encourage staff to get ‘under the skin’ of every client’s business. We sit in on call centres, accompany field sales staff, work in branches and stores and pore over client data.

    The insights gained are poured into our email marketing campaigns, TV adverts, press adverts, direct marketing pieces, PPC campaigns and websites to ensure they deliver the best ROI possible.

  • EYE TRACKING - DISCOVER THE ULTIMATE INSIGHT TOOL Eye tracking research provides the missing link, giving you a 'bird's eye view' of how your customers are reading, reacting and responding to your marketing materials.
  • AWARD WINNING EMAIL MARKETING Our email marketing services and expertise have helped us win awards and, more importantly, deliver a fantastic ROI for companies in sectors as diverse as home shopping, financial services, retail and B2B.
  • INNOVATIVE BRAND CREATION AND A SUCCESSFUL SWIMWEAR AD Red C was tasked with creating a new brand that allowed consumers to buy swimwear all year round. Swimwear 365 was born, and with it came a TV advert and online film.
  • WORK THAT REALLY GENERATES RESULTS We love great looking work at Red C. We love it even more if it has great response rates too. And that’s what you’ll see lots of in the Red C Gallery.

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Latest news

Manchester TV Advertising Agency, Red C, put a new perspective on fashion for Fashion World

Fashion World PerspectiveManchester Advertising Agency, Red C, has created a new DRTV advert for plus-size retailer, Fashion World. The new advert will run alongside the Summer 2014 commercial, which was also created by Red C. It uses a series of perspective illusions to showcase pieces from the new collection, as well highlight key benefits of shopping with Fashion World.

The simple yet colourful styling and bold messaging aims to strengthen Fashion World’s positioning as the Clever Clothes Shop. The proposition is echoed in the use of illusions, created by playing tricks with the depth of field.

The advert was brought to life by award-winning director, Phil Hawkins, whilst production duties were handled by White Noise. An original music track was composed and supplied by Richard Bodgers at The Music Jar. All concept, creative direction and scripts were provided by Red C.

Speaking on the new advert, Red C Creative Director and Managing Director, Julian Gratton, had this to say: “Fashion World has such a strong proposition that really sets them apart in the marketplace. With this DRTV advert we wanted to communicate that there’s more to the brand than just great-fitting fashion, that they also offer a number of convenient ways to keep your wardrobe up to date, too. We feel the concept is strong and are delighted with the finished commercial.”

You can read more about the creation of our Fashion World DRTV Advert, from this case study on our dedicated TV Advertising Agency Website.

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Manchester Advertising Agency, Red C, launch specialist Email Marketing Agency website

Red C Email Marketing AgencyManchester Advertising Agency, Red C, has launched a specialist Email Marketing Agency website in a move to promote their email marketing offering. The launch of the site follows on the back of the agency launching similar specialist sites in TV Advertising and Eye Tracking.

Speaking about the launch of the new website, Red C’s Strategy Director and resident email marketing expert, Steve White, commented that “Red C has a lot of great stories to tell when it comes to email marketing and has delivered some great work, strategies, blog articles and white papers. We wanted to make sure these stories were easy to find and so we took the decision to launch this specialist Email Marketing Agency website to have a singular place to showcase them.”

The website was designed and built by Red C’s interactive team and it is hoped it will become an invaluable resource for anyone interested in email marketing. Commenting on this, Steve White continued: “Over the last few years Red C has been proactive in publishing white papers and blog articles that have been well received by the likes of the American Direct Marketing Association and other organisations closer to home. We’re committed at Red C to sharing our email marketing knowledge and continuing to push what email marketing is capable of… this new website will be a great place to showcase all that.”

 

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