Creating a viral marketing video for Build Center
I was part of a team that was challenged to promote an offer of free delivery on £3 insulation rolls from the Build Center. Due to the ad being viral, comedy seemed the perfect route, so as we do here at Red C Towers, we scratched our chins until we came up with an idea. Ours focused on one hapless individual with the impossible task of trying to get huge insulation rolls into her car. Rather than give in, this woman’s determination pushes her to incredible (if not a little insane) lengths to ensure she packs her car.
There was one day to come up with the idea and write it. Then just a few days later we were on set with a production crew filming it! It was all a little manic. But did I ever panic? Of course not, I had a great creative team around me as well as the talents of Director, Chris Gaffey.
From the start, Chris really impressed me; he was as enthusiastic as we were about making this job a success. In planning he was dishing out loads of good ideas and then on set he proved he had a great understanding of comedy when he paid special attention to the actress’ mannerisms – ensuring her every movement heightened the humour and helped bring the scene to life.
In fact, the whole production team, the actress and even the weather were perfect and it made for a really enjoyable day at the office (technically I wasn’t in the office, but you know what I mean!).
To see what we came up with, take a look below.