Tom, Rory and the guys at Once Were Farmers
by Julian Gratton
A few years ago at Red C we had some fabulous TV scripts that sadly never went into full production. Despite never seeing the light of day, the animation tests that were done for the adverts always made everyone here smile with how incredibly cute and well-executed they were. The guys behind the animation tests were a couple of fellas named Tom & Rory and their colleagues at Once Were Farmers… and thanks to the great experience we had with working with them, we knew that one day it would happen again.
Fast forward a few years and the opportunity to engage the fabulous skills of Once Were Farmers came by when we decided to try some new thinking on our latest Marisota DRTV Advert. The script was simple and charming and required something memorable and cute… so who better to get our Production Company, The Gate, to hire than Tom, Rory and the guys at Once Were Farmers.
An early animation test for the 'supers'
Once Were Farmers is a small, hungry boutique-style Animation Studio that has a growing reputation for producing work of the highest standard for the Advertising, Film and Broadcast industries. The studio supplies Motion Graphics, VFX, Character Animation and other Post Production services to an international client base on both sides of the Atlantic.
When presented with the script and storyboard for Marisota the guys really came alive and were excited by our idea of using tactile ‘supers’ to get the key messages across. ‘Supers’ that looked like they had been hand-made by things the Marisota girls had found in their wardrobe and around the house. Utilising this effect well would enable us to get the key size messages across in a quirky and memorable way… but only if the guys at Once Were Farmers could translate our ideas well… and luckily for us, they did! Take a look below at the finished product.
Tags: Animation, Character Animation, Direct Marketing Agency, Direct Response Advertising, Direct Response Advertising Agency, DRTV Advertising, DRTV Production, Manchester Advertising Agency, Marisota, Marketing Agency, Motion Graphics, Once Were Farmers, Television Advert, Television Advertising, The Gate, Tom & Rory, TV Commercials, VFX
