Posted by
Sonya Greenwood
September 18th, 2009

The visuals of Clare Read

by Sonya Greenwood

Swinton A 060I was first introduced to Claire Read whilst working at another agency. It was there when I first noticed the style and detail of her visuals. Whether it is black and white or colour sketches, they are always meticulous and of a very high standard. It’s impressive to see Claire turn my rough scamps into polished visuals with relative ease. I find Claire to be an affable character, which makes working with her a pleasure. She has a great sense of humour and as long as she can go on the internet for reference she’ll produce some fantastic illustrations!

Hotter 1Claire Read has been bringing Red C’s concept sketches to life through her visuals for over 3 years now. She demonstrates a wealth of experience as a visualiser, there’s just one little thing though, you may have to keep an eye on her spelling! Only joking Claire… Julian told me to mention that.

I would say that the style of Claire’s visuals are recognisable by the expressions and characteristics of the figures she illustrates. She seems to give each character an emotive personality which transfers a warmth to her visuals often giving them an in depth story.

Claire is a self confessed technophobe, you’ll never see her visualizing on a Mac… but give her a layout pad and a magic marker and she will quickly produce a series of visuals, from storyboards to advertising, direct mail, events and sales promotion concepts.

So if you are looking for a visualiser who is fast, talented and understands exactly what you want to portray… then Ms Read is the visualiser for you!

JDW A 087

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