The bare necessities… of our Freemans Flex Viral
by Sonya Greenwood
It’s not every day you walk into the studio to be greeted by a lingerie-clad lady striding confidently around reception. It wasn’t even that warm, as I recall. Some of the guys in the studio quite liked the idea though. (There you go Steve, Leigh and Lee… told you I wouldn’t mention any names.)
Anyway, there I was (fully clothed) on a shoot for the new Freemans digital video viral, starring some of our very own staff; including our Creative Director Julian Gratton who kindly volunteered to be the waterboy! The film’s about Freemans offering a flexible way to pay, so you don’t have to go without the things you need if money’s a bit tight. With 2 scantily clad women walking around the office all day, put it this way I don’t think much other work got done. Unless gawping has been allocated a job number?
It was a really fun shoot to do, and great to have the whole studio involved for the day (big thanks to Seal Films and Velvet Productions too, btw). Not only did I get to see the entire filming process unfold in front of my Mac, I had a front row seat to all the bloopers and scenes that didn’t make it to the final cut. For the record Stuart, I loved your tappy pen routine.
After all the excitement, chaos and ‘what’s my motivations?’ – not to mention the cutting, pasting and editing process – watching the viral for the first time was brilliant. It’s funny to see it on Youtube, Facebook and Freemans.com so soon after filming. And I can’t wait to hear how many click-throughs and forwards our new viral ad gets – it’s going to be sent out to the general public in the email I designed.
Tags: Advertising and Marketing, Creative Advertising Agency, Digital Video Production, Flex Account, Freemans, home shopping, Interactive Advertising Agency, Interactive Agency UK, Marketing Agency, Seal Films, Velvet Productions, Video Production Services, Viral video
