The Arcade Fire, Google Maps and HTML 5
by Julian Gratton
Music videos have always been a source of cutting-edge creativity and have often been where some of the world’s finest Directors have cut their teeth and built their reputations. And the latest music video from Canadian band Arcade Fire continues this tradition thanks to their music video done in collaboration with Director Chris Silk and Google.
Basically, they have created a music video for the song The Wilderness Downtown that allows the viewer to have a place of their choice featured in the video. To create this personalised music video experience, the video uses Google Maps and has been created in collaboration with Google who have used the project to demonstrate the capabilities of the modern web.
Browsers and web technologies have advanced so rapidly in the last few years that powerful experiences tailored to each unique person in real-time are now a reality,” explained Aaron Koblin from Google Creative Lab.
The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen. The result is stunning and really does drastically alter your preconceived perceptions of what a web browser is used for and is capable of.
So if you fancy seeing your home town become part of a music video and have a glimpse at the future of the web at the same time, then click here.
Tags: Aaron Koblin, Chris Silk, Digital Agency, Digital Marketing, Google Creative Lab, Google Maps, HTML 5, Music Video, Online Marketing Agency, PPC, PPC Agency Manchester, The Arcade Fire, The Wilderness Downtown, Website Design, Website Design Agency
