Meet Swinton Steve
by Natalie Cooke
Meet Swinton Steve
31, Single, loves playing on his Xbox and motorbikes, Swinton Steve is certainly developing his own fan base within our office… especially amongst the girls! So it’s a good job then that Swinton Steve has been created to introduce some personality to a series of monthly relationship building e-newsletters.
Once known as ‘the man with the big glasses’, he’s now been reborn as Swinton Steve. Coincidentally, Steve is also the name of the Account Director who works on Swinton at Red C. And if you’ve ever met Red C’s Steve… we’re sure you’ll agree the likeness between him and this animated character is uncanny!
Swinton Steve’s hobbies and interests were chosen to cleverly fit with some of the different Swinton Products…. for example, his love for motorbikes and the fact that he is off to his first festival this month lend themselves to Swinton Bike insurance and Swinton Travel Insurance – both of which will come in handy.
In time, it is likely that Swinton Steve will find true love, get married and have children. In terms of planning and execution of the campaign, the channels all have to be tightly integrated and not only will Steve’s very own blog feature in the relationship led newsletters but to truly embrace the free and increasingly popular web 2.0 technologies he will also have his own facebook page and twitter profile, where he will keep fans updated with his antics. If you want to know if Steve ever finds true love or manages to get his new motorbike then please keep a look out for him on Twitter and Facebook!
Tags: Advertising, Direct Marketing, Facebook, Illustration, Insurance Advertising, Insurance Marketing, Insurance Products, Newsletters, Swinton, Swinton Steve, Twitter
