Feeling the Flex: Our Grattan testimonial
by Joseph Reaney
It’s a sad truth about advertising that we’re not always able to justify having a young woman walk around our office in her delicates. Although we were selling the same kind of service in this advert, Grattan customers are a little different to Freemans’ – so, bearing in mind this new target audience, we came up with a more ‘sensible’ concept that explained the practicalities and benefits of Flex in greater detail. And, believe it or not, I found this testimonial route the more enjoyable of the two ads to write… after all, it’s incredibly satisfying when you manage to explain an extremely sophisticated service like Grattan Flex in a concise and engaging way.
Our Grattan Flex testimonial advert involved a 40-something mother going about her daily life and explaining how Grattan Flex had helped her take control of her finances. We shot it one 
rainy Tuesday in late August, using the plush home of none other than Red C’s Managing Director Adrian Rowe. We’d cast actress Rachel Bullen in the lead role and employed Seal Films to complete the day’s filming, while we sat in the next room eating biscuits. Seal also had the tortuous task of editing hours of footage down to the two minute advert you can see below, but they somehow managed to get the finished product over to us in a matter of days.
All in all, I was very impressed with the talent and professionalism of everybody involved in the production of this digital video – and I think the finished product speaks for itself. Now I’m just looking forward to seeing what Grattan’s customers make of it…
Tags: Adrian Rowe, Advertising, Advertising Agency, Creative Advertising, Creative Concepts, Digital Video, Digital Video Production, Flex Account, Freemans Flex, Grattan, Rachel Bullen, Seal Films, Television Advertising, Velvet Productions
