Usually a weekend in London with the girls is messy, full of mojitos, dancing and cupcakes! However, last month we decided that we needed to immerse ourselves in a bit of culture and headed off to the Digital Decode exhibition at the V&A (after the mojitos and cupcakes). A brilliant afternoon and well worth a visit. The exhibition showcases the latest digital design sensations – everything from digitally growing plants to mechanical eyes that mirror your gaze. The exhibition was split into three: Code, Network and Interactivity.

Upon entering the pitch black exhibition you enter the Code section first. Code showed what could be done with raw data and the different ways in which it can be represented.   The Digital Zoetrope was really good. Every now and again as it spun facts and figures would appear to make sense of all of the data.

It was the interactivity part of the exhibition that was the most fun and perhaps the largest space. The strangest thing had to be Rafael Hemmer’s display was one of the most intriguing with a six screen display with lots of videos of people kissing, sourced from the internet. Rafael had found that when using google to search for all the images over 50 percent of kissing images were female-female, 30 percent male-male and only 20 percent female-male.

We loved acting daft with the Venetian Mirror by Fabrica, which essentially recorded a long exposure picture but in a digital form. It was displayed on a high definition screen, almost life size. Because of the long exposure, we had to sit or stand still for a few minutes as our images appeared gradually on the screen.

Digital really is the future and I think this exhibition really proves this. The ways that data can be represented, used, manipulated and displayed is pretty impressive. It is scary to think of all these digital ideas which one day will all be taken for granted.  The exhibition runs until 11^th April – if you are in London I would highly recommend it! There is a nice bar too – it would be strange if I didn’t mention it.

Tags: Digital Agency Manchester, Digital Decode, Digital Design, Digital Zoetrope, Fabrica, Interactive Arts, Interactive Design, Internet Agency, Manchester Digital Design, Marketing Agency, Network and Interactivity, New Media Agency, onedotzero, Online Agency, Rafael Hemmer, SEO Company, V&A, Venetian Mirror, Victoria & Albert Museaum

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