Designer QR Codes
by Julian Gratton
QR Codes. Great little invention… bloody boring to look at though. Well not any more thanks to the Tokyo based agency SET who have found a way to make these two dimensional barcodes visually more interesting.
For those of you who are unfamiliar with QR Codes. A QR Code (The QR standing for Quick Response) is a Japanese invention that was initially used for tracking vehicle parts in vehicle manufacturing. They are common in japan and with the rise in popularity in smart phones on these shores… we’re beginning to see a lot of them in adverts and magazines.
Essentially they are the barcodes of the future but instead of just being plain black and boring, they can now be manipulated to be quite fun. For brands there are a whole host of benefits… not only can you make your QR Code unique to your business visually but you can now make it more eye-catching and fun!
So far the brands to make use of this cute little evolvement of the QR Code include Adidas, Louis Vuitton and Marc Jacobs… I’m pretty sure it won’t be long before we see these useful mini works of art popping up everywhere… especially with some clever online resources out there that help you create these little beauties.
Tags: Adidas, Art, Design, Designer QR Codes, Digital Media, Direct Response Advertising, Graphic Design, Interactive Agency, Interactive Design, Internet Marketing, Louis Vuitton, Marc Jacobs, Marketing Innovations, Mobile Phone Advertising, Mobile Phone Marketing, QR Codes
