Commercial Director: Phil Taylor
by Julian Gratton
Before we go any further… no… the 14 times World Darts Champion is not moonlighting as a Commercials Director… the Phil Taylor we’re talking about is far taller, skinnier and has considerably less hair! Phil recently finished filming a new advert for us for Cottages4you… an ad that everyone here at Red C is incredibly proud of and was brought to life by both Phil and Sharon Gunnel, the Producer at Velvet.
Our first introduction to Phil was through his reel which immediately grabbed us for his clever subtle use of humour and ability to capture some lovely moments on films as well as getting some memorable performances from his actors. On meeting him I was instantly sold by his passion for both our concept and his desire to stay true to my original idea and deliver an advert that had high production values and quite simply and beautifully converted a singular message in a memorable way.
It’s only some times when you actually start working with someone that you really know if you will ‘get on’ or not… and it’s safe to say both Phil and I thrived off each other’s enthusiasm for great creativity and I loved his passion for all things film related and the way he was able to craft visuals and sound that simply worked wonderfully together.
There were some difficult periods during filming as Phil hurt his knee ligaments quite badly… but like a true professional he soldiered on and showed he was determined to not let anyone down. Together with his Cinematographer, Trevor Forrest, he also provided the stills photography for the concept, which will appear on posters and in press.
I hope you agree that when you see the finished Commercial, which is embedded below, he has delivered a lovely piece of advertising and an end scene that really is quite memorable and striking. I can certainly say that for me professionally it was an honor to work with Phil and I sincerely hope one day we can collaborate together again.
Tags: 422, Advertising Agency, Award-Winning Advertising Agency, Brand Marketing Agency, Commercial Director, Cottages4you, Cottages4you Advertising Agency, creative director, Direct Response Advertising Agency, Julian Gratton, Manchester Advertising Agency, Manchester Marketing Agency, Phil Taylor, Post Production Company, Press Advertising, Sharon Gunnel, TV Advert, TV Advertising Agency, Velvet Productions
