May 7th, 2012
by Julian Gratton
When my Art Director and I were showing our ‘book’ around a variety of agencies back in the mid 90s, when we were looking for a job, there was one campaign in it that polarised opinion more than others. That campaign was for one of the UK’s political parties that my Art Director and I had slaved over during long days and evenings pulling a ‘book’ together to help us get a job
The memories of those days as a student came flooding back this afternoon when I visited Manchester’s People’s History Museum to see their exhibition entitled ‘Picturing Politics – exploring the Political Poster in Britain’. It was an exhibition that could have been very one dimensional; but thanks to some added creativity, it’s an exhibition I encourage everyone to see, regardless of where your political allegiances lie.
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Tags: Conservative Party Advertising, Labour Party Advertising, M& C Saatchi, Manchester Advertising Agency, Manchester Design Agency, People's History Museum, Picturing Politics – exploring the Political Poster in Britain, Political Party Advertising, Political Posters, Saatchi & Saatchi
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April 30th, 2012
by Daisy Rowan
As promised in my last blog I was to unveil some social media insights. It’s not a secret that the Facebook timeline was on its way, however different people viewed its impending arrival in different ways with some people viewing it as “Coming to get them and ruin their lives” whilst others have welcomed it with opened arms and allowed it to enhance their social media experience.
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Tags: Digital Advertising Agency, Facebook Advertising Agency, Facebook Cover Images, Manchester Digital Agency, Manchester Social Media Agency, Online Marketing Agency, Social Media Marketing Agency
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Miriam Eastwood
March 19th, 2012
by Miriam Eastwood
My evening with John Hegarty started one cold November evening in the centre of Manchester and ended on the snowy slopes of Saas Fee in early Feb. What I thought would be a one night only thing snowballed into early morning meetings, train journeys, evenings on the sofa and even a quick 10 minutes over lunch…..
On that late Thursday evening back in November, Julian Gratton, Managing and Creative Director of Red C, had double booked himself with a Pearl Jam gig or Bradford City game… some unmissable ‘life or death’ type event. The only problem was he had purchased much-sought after tickets to an ‘Evening with John Hegarty’ held in Manchester’s art museum. After much agency squabbling I got the available ticket and accompanied our Head of Creative to Hegarty’s promotional talk about his newly released book, ‘Turning Intelligence into Magic’.
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Tags: John Hegarty, Manchester Advertising Agency, Manchester Digital Agency, Miriam Eastwood, Online Advertising Agency, Turning Intelligence into Magic
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December 4th, 2011
by Julian Gratton
We take great pride at Red C in being able to turn round some great work to tight deadlines for our clients, which was the case when we received the brief to create a viral video for our client GFI’s Vipre Internet Security product. Essentially, we wrote the script, filmed, edited and uploaded in a week… and we’re really chuffed with the end result.
The actual filming day was one of the most enjoyable shoots I’ve ever been on, I mean it’s not every day that you get to shoot people with a huge high powered air cannon (which when operated by a professional is completely safe).
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Tags: Air Cannon, Internet Security, Jason Fisher Jones, Manchester Online Marketing Agency, Manchester Viral Agency, Online Advertising Agency, The Mob Film Company, Vipre, Viral Marketing Agency, Viral video, Viral Video Production
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November 7th, 2011
by Julian Gratton
Last week I was one of several people who have a passion for Direct Marketing who were asked to do a talk on behalf of TNT about direct marketing in the digital age. One of my fellow speakers certainly won the prize for the brightest pants… bright red… and with his boundless energy and positivity you’d be forgiven for thinking he was a children’s entertainer!
As well as winning the prize for the brightest pants on the day, Stephen Shaw from BlippAR also won the prize for totally exciting me creatively with the BlippAR iPhone app which takes Augmented Reality to a whole new level. Launched in the summer of 2011, BlippAR is a free smartphone app that uses the in-built camera to recognise things in the real world and instantaneously provides you with digital connections, information or interactive entertainment on your phone screen.
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Tags: Augmented Reality, BlippAR, Brand Engagement, Mobile Advertising, Mobile Marketing, Mobile Marketing Agency, Online Marketing Agency
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October 18th, 2011
by Julian Gratton
When Stuart and I were developing the film competition for Jessops and The Mob Films that would eventually become The Shot we had three strong looks that we wanted to explore… top of our list of the three was a Saul Bass type feel that would really make this campaign stand apart from any other work Jessops had done before.
We’d also been inspired as well by seeing some quite retro interpretations of some modern film posters by such designers as Olly Moss who had created some minimalist posters for The Alamo Drafthouse. Luckily for us, we had a designer on board who really loved our initial thoughts and took them on and created some fantastic poster designs.
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Tags: Film Competition, Jessops, Manchester Advertising Agency, Manchester Social Marketing Agency, Manchester Social Media Agency, Online Marketing, Online Marketing Agency, Paul WS Anderson, Social Media Agency, Social Media Marketing, The Mob Films, The Shot, Transmedia Campaign
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October 9th, 2011
by Nick Cliffe
Olympic Dreams Book Cover by James Dodd
Having realised that most of my ‘we like’ articles are about photography, I started work on a lovely little article about illustration. But that all came to a stop as soon as I saw ‘Olympic Dreams’ – a beautiful series of photographs by James Dodd – that I just had to write about. So it’s photography again!
When I first saw them, these beautiful black and white shots really stopped me in my tracks. I’m now kicking myself that I missed the exhibition in Sheffield late last year. Read more…
Tags: Advertising Agency Manchester, Advertising Photography, Andy Warhol, Art, Art Direction, Black and white photography, Creative Concepts, Creativity, Diving, James Dodds, London Olympics, Manchester Advertising Agency, Philip Glass, Photography, Photography Book, Sheffield, Youtube
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September 9th, 2011
by Jennie Ambrose
At the beginning of August I had the pleasure of judging the 23rd SUN Awards (Shot Up North). Showcasing the best photographers north of London is now in it’s 23rd year. The judging took place at Doug Curries studio in Leeds where I meet some great people all with different backgrounds:
Ed Horwich, photographer and organizer of the awards along with Doug. Seamus Ryan – Photographer, Rob Walker – Photographer, Vicky Munro from Brass, Clair Watkin from Comma Ca and Jon Cohen of Fuji Film (non-voting chair and adjudicator) oh and we couldn’t forget Woody the dog.
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Tags: Advertising, Advertising Photography, Art Direction, Award-Winning Advertising Agency, Doug Currie, Ed Horwich, Fashion Advertising, Fuji Film, Jonathan Oakes, Manchester Design Agency, Matt & Phreds, SUN awards, Twitter
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September 5th, 2011
by Julian Gratton
We’ve covered Google Doodle’s off before on the Red C ‘We Like’ section, so it’s clear we’re a fan of the sheer brilliance of these little drawings. Today, though, the doodles have gone to another level and embraced the sheer showmanship of Freddie Mercury who would have been 65 today.
I’ll be honest with you, I’m not a massive Queen fan. Although I have to admit they do a mean Greatest Hits compilation… none of their albums that I have listened to have ever grabbed me. Regardless of that, even I can appreciate that one of the greatest front men ever to have graced a stage is Freddie Mercury and the stories of his hedonistic lifestyle are legendary.
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Tags: Freddie Mercury, Google, Google Doodle, Manchester Advertising Agency, Online Advertising Agency, Online Marketing Agency, Queen
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August 31st, 2011
by Julian Gratton
Back when I was a Junior Copywriter my then Head of Copy (an incredibly talented and intelligent guy called Graham) shared with me a book that instantly went from a book I must read to a book I must own… that book was The Copy Book. At some point, though, I lost my copy of the book, which was something I can honestly say I was gutted about.
Why? Well the original version of The Copy Book was jammed full of beautifully written adverts that any Copywriter would give their eye teeth to have written. Not only that, each set of adverts was introduced by the Copywriters who had written them… meaning you had a true insight into the minds and working habits of great Copywriters that included David Abbott and Alfredo Marcantonio.
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Tags: Copywriting, D&AD, Long Copy Adverts, Manchester Advertising Agency, Manchester Copywriting, Press Adverts, The Copy Book
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