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Posted by
Jonathan Wilcox
February 12th, 2014

How Apple’s iconic iPod ads introduced me to the power of advertising

by Jonathan Wilcox

The iPod: sleek in design, extremely user friendly and with the capacity to hold most (if not all) of even the most hardened music aficionado’s collection. While we have become accustomed to the ‘cool’ Apple products of the here and now, there was a time when words such as ‘bulky’ and ‘inconvenient’ were far more fitting for your favourite music device.

I remember that time only too well; I followed the linear progression from a Sony Walkman to a portable CD player before purchasing one of the first iterations of the MP3 player. The latter held only about 10 songs, which, even for a 15/16 year old with a relatively small amount of music, was a bit of a chore.

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Posted by
Charlotte Baker
December 13th, 2013

How Chandler Bing got me into advertising

by Charlotte Baker

Matthew_Perry_as_Chandler_BingMost students will tell you that they don’t know what they want to do when they grow up and struggled to pick a course to study at university, I was the same. The so called professionals (my mother) didn’t help much and despite my best efforts to be a professional footballer, I needed a new plan and quick! So I turned to the one source that has never let me down, TV and more specifically, the US sitcom Friends. People would say I’m obsessed, I’d say…they’re right. After watching yet another repeated episode, I saw the hilarious character Chandler Bing find his true calling in life, advertising. He fired out genius slogans such as – ‘a grape, because who can fit a water melon in your mouth?’ Creative,funny and clever. If this was advertising, I was in!

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Posted by
Andrew Campbell
December 4th, 2013

How Roy Keane and BDH/TBWA made me want to be a creative

by Andrew Campbell

MTS_penguiny7-323346-roykeaneI was 15 when I first saw a piece of advertising that made me think, ‘wow, I wish I’d done that’. It was a 6-sheet for Diadora that featured one of my football idols: Roy Keane.

I remember vividly when I first saw the poster. I was walking through the Trafford Centre with my mates, out to play video games in the arcade and see if I could catch the eye of some pretty girl (which I didn’t, of course). However, it wasn’t a girl or the latest edition of Time Crisis that caught my attention that day, it was an image of a Roy Keane Subbuteo figure leaving a trail of other broken Subbuteo figures behind him.

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Posted by
Mike Stopford
December 3rd, 2013

How video games inspired me to become an Interactive Designer

by Mike Stopford

Video games

Goldeneye 007, Nintendo
Uncharted, Sony Playstation

I’d love to tell you it was a great piece of work or a specific designer that got me into interactive design, but in truth it was an unhealthy amount of time spent playing video games.

Some may scoff, but I believe video games deliver interactive experiences and it was these that helped inspire me to get creative.
Besides my appetite, okay addiction, to video games, I suppose I better give some credit to my friends and family too who, from an early age, kept telling me I was ‘arty’ and I have a great imagination.

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Posted by
Jennie Ambrose
December 3rd, 2013

Playing with words got me into design

by Jennie Ambrose

neville-brody002I was always very visual, a TV addict who loved to draw and paint. I’m sure my parents had many a sleepless nights worrying what I’d grow up to be. But I always knew it would be something to do with my passion for art, particularly my love for the work of Neville Brody. I was blown away by how he used typography to paint a picture.

The way he played around with type was like nothing I’d ever seen before. The way he mixed bold and light, serifed and sans serif characters in single words was hugely impressive, as was his ability to space out letters to square off long and short words and experiment with bold, eye catching colours. I especially loved the piece he did for Nike, making the word literally bounce across the page.

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Posted by
Stuart Clark
December 2nd, 2013

The disgusting advert that reminds me what I love about advertising

by Stuart Clark

Confessions of an Advertising ManThere’s a bit in Confessions of an Advertising Man when David Ogilvy recounts his first job as a junior ad man. He’s given $500 and told to advertise the opening of a hotel.

His solution is to buy all the post cards he can lay his hands on and send invitations to as many people as he can from the phone book. It’s a great success and he famously recounts, “I had tasted blood.”

It’s a moment of revelation, when the power of advertising becomes clear to him. I had a moment like that myself once. But it wasn’t over the opening of a fancy hotel. It was over a page of washing machines.

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Posted by
Nick Holt
December 1st, 2013

The advert that got me into advertising

by Nick Holt

No suitI could tell you that it was the thrill of seeing my first Tango ad or watching the Guinness surfer advert in wide-eyed wonder. But in truth the reason why I ended up in the creative department of an ad agency was the fact that I didn’t have to wear a suit to work every day.  As a scruffy business studies graduate in my first job in the accounts department of an ad agency I used to gaze enviously at the casually dressed creative’s who seemed to be having all the fun.

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Posted by
Natalie Kinsey
November 26th, 2013

How LaChapelle drew me into the world of advertising and design

by Natalie Kinsey

Polaroid camera

As a kid I loved looking at the photos, pictures and glossy spreads in magazines. I was always asking myself ‘how did they do that?’ or ‘I wonder what went on behind the scenes of that’.

On my 10th birthday I begged my parents for a Polaroid camera. I was an impatient child so loved being able to instantly take photos really appealed. My fascination with photography and art continued into my teens and I was soon studying both subjects at college. But it wasn’t until I started a design degree at University that I started to fully appreciate the talent and skill that goes into the polished, glossy images being produced by the likes of Mario Testino. Read more…

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Posted by
Julian Gratton
November 26th, 2013

The advert that got me into advertising

by Julian Gratton

Superman t-shirtI’ve always had a vivid imagination. So growing up I loved adverts that played upon bending reality and shaping it into a memorable communication. One of my earliest memories of ‘loving an advert’ was probably the Indiana Jones inspired Terry’s Chocolate Orange advert… but I’m not sure that was the one that made me want to become an advertising creative.

Looking back now I’d like to say that the advert that inspired me to want to get a job in advertising was the beautifully written Cinzano adverts. The ones featuring Leonard Rossiter… you’ve probably seen them appear in the top ten of some naff list programme where they count down the nation’s favourite adverts.

But it wasn’t that in truth.

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Posted by
Peter Griffith
November 14th, 2013

How watching TV all day made me creative

by Peter Griffith

“Television rots the mind” they say. Well that’s just nonsense, isn’t it? I’d say TV is hands down the most creative outlet on the planet. I can already hear the cries of protest from hardened intellectuals and arty types, but just hear me out a moment…

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