It’s fair to say that here at Red C towers we’ve been a little bit miffed at England’s poor World Cup displays over the last few weeks. So miffed in fact that at one point the other day we actually turned the TV over to watch some tennis!

Luckily, we got word to Capello that we were having a bit of a bash at The Purple Pussycat in Manchester to watch the final group game and since some clients and suppliers were coming it may be good if England actually ‘turned up’, put some effort in and bagged us a win.

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Whilst catching some Xmas sunshine it was really interesting to see how South Africa is preparing for the 2010 World Cup in particular in the many townships.

The FNB is the national bank of South Africa a major sponsor of the 2010 Fifa World Cup, and in line with its sponsorship of the much-anticipated event, is transforming the skyline of several of the host cities. With some larger than life outdoor building wrap advertising campaigns in some of South Africas largest townships.

The most striking of these building wraps had to be the ones that I saw on my visit to Soweto – the largest township in South Africa. Here two of the four huge cooling towers, which belong to a currently decommissioned power station, carry FNB’s 2010 Fifa World Cup branding. The artworks are reproduced on canvas – about 12 800m2 of it – and the wraps weigh between 700 and 900kg each. Apparently the whole project took 12 000 litres of paint, and it took the team 720 hours each to complete their sections. Each tower is 60m high with a circumference of 120m at the bottom and 70m at the top.

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