A couple of months ago, I booked a weekend break with cottages4you – one of the UK’s leading holiday property companies and, incidentally, one of my favourite Red C clients (because they let me write copy like this). Just before I was due to go away, it was suggested  that I write an account of my holiday cottage experience and post it here on this website. Naturally, I started to panic. What if it was a holiday from hell? What if I turned up to find a glorified tool shed decorated throughout with kitten vomit? Luckily for me, I needn’t have worried. Everything about the place was just about perfect… Read more…

As everyone here at Red C knows, I like travelling. Almost as much as I like writing, in fact. So when the opportunity to write a holiday brochure came into the agency I grabbed it like a spoilt brat. And I was particularly chuffed when I was told that the client, Welcome Cottages, wanted to do something very different with their 2010 brochure.

The brief contained lots of words that copywriters like me love to hear. I was told to make it “warm, honest and fun – and maybe a bit quirky.” Now, quirky isn’t a word that pops up too often when you’re taking a creative brief, but it’s a rare visitor I greet with open arms. Quirky is right up my street. Read more…