Posted by
Julian Gratton
November 7th, 2008
Creating the perfect Direct Marketing letter
by Julian Gratton
In Marketing there are many ways for us to communicate with prospects or customers. From TV adverts to Press Ads, Web Banners and Websites to Direct Mail packs and emails… we have a rich tapestry of communication tools at our disposal.
Only one of these ways, however, allows us as Marketers to address the recipient with the word ‘Dear’. Only one is a personal one-to-one communication that is signed by a spokesperson or company owner.
It is of course… the letter. Read more…
