Following a 3 way pitch and 5 months work the new website for the iconic AGA cooker brand designed and built by Red C has gone live. The site has been completely redesigned to reflect the style icon of the AGA heat-storage range cooker while enhancing the usability of the site and bringing in social media aspects such as Facebook.

The project that took just over 5 months was a challenging one for all involved but Kathryn Lowe, Marketing Manager of AGA commented that “Red C researched, designed; built and facilitated the project brilliantly keeping every aspect under control making the experience a lot less painful than it could have been!” Red C even went so far as to test the site with their Eye Tracking equipment before the live date, comparing the old site against the new site with AGA owners and prospects to make sure that nothing in the process had been missed.

Read more…

Rangemaster, a brand the within AGA Rangemaster Group, invited Red C to pitch to create a new website, which not only reflected the design standards their appliances are known for, but the functionality and ease of use too.

The website needed to promote the brand to both consumers and retailers, showcasing all of the appliances they sell (not just cookers), and providing all of the information needed to take people through the purchasing journey. Rangemaster were also keen to include some added value to the site that would encourage repeat visits. It was also vital to ensure  that the site incorporated all website functionality best practice as well as be optimised for search engines.

Read more…

Music videos have always been a source of cutting-edge creativity and have often been where some of the world’s finest Directors have cut their teeth and built their reputations. And the latest music video from Canadian band Arcade Fire continues this tradition thanks to their music video done in collaboration with Director Chris Silk and Google.

Basically, they have created a music video for the song The Wilderness Downtown that allows the viewer to have a place of their choice featured in the video. To create this personalised music video experience, the video uses Google Maps and has been created in collaboration with Google who have used the project to demonstrate the capabilities of the modern web.

Read more…

To entice the Freemans customers online and to get them to start thinking about Christmas early, Red C developed a fun game to provide some theatre around the daunting task of Christmas Shopping.  We developed a charming Rudolph character to deliver various Christmas Gift ‘riddles’ via email to the customer base.

Read more…