Wikipedia lists over 50 ‘notable’ social networking sites across the globe, such was the phenomenon arguably started by MySpace a few years ago. With artists such as the Arctic Monkeys and Lily Allen owing their celebrity status to the power of this new development of web activity.

From these 50, there are a number of sites that have made the big time in the UK. They’ve been adopted by web users to such an extent that their power and attractiveness to Brands continues to grow daily. Three of the most notable, and talked about, social networking sites are Facebook, Bebo and Myspace.

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Podcasting, like most of the Web 2.0 technologies, is a young medium, strictly 21^st Century. The first Podcasts, or audioblogs, as they were first known, emerged between 2001 and 2003. It was the development of the RSS feed, allowing podcast listeners to ‘subscribe’ to shows and have new episodes automatically downloaded to their iPod or MP3 player overnight, that really caught the public imagination. In particular, the pioneering efforts of former MTV host Adam Curry, who was producing shows from mid-2004, helped to encourage the explosion of podcasts over the next two years.

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