Foreign restaurants are an absolute goldmine for bad spelling. Most of us have enjoyed a giggle at the ‘innovative’ dishes that pop up on menus in exotic climes… like the ‘friend eggs and tose’ I had for breakfast in Thailand, for example. Delicious it was too.

In this context, typos are funny, endearing and completely forgivable; they don’t negatively affect your opinion of the restaurant or the quality of the service you expect to receive. But what about when you visit a new business online? If you’ve got no prior knowledge of the company, how do you feel if you open their website and it’s full of spelling mistakes and bad grammar? Bet you’d be more suspicious than I was tucking into my friend eggs… Read more…

When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:

For Rosemary Walton, Client Services Director at agency Red C Marketing, fast eye tracking means clients can make changes to campaigns in real-time. In a world where people Twitter their thoughts to the world, brands expect to be able to find out insights immediately and communicate them back to base. Real-time analysis is vital.

Read more…