This is a strange one for the we like section but I’m treating it as more of a celebration of the life and work of photographer, Corinne Day who sadly passed away recently after a long term illness.

Corinne’s unique style introduced us all to a new way of shooting fashion. It’s a more realistic, unposed & edgy feel known as ‘heroin chic’ which to some people was seen to “make heroin addiction seem glamorous and sexy and cool”. And although her style at times was shocking it has changed the way we all look at fashion photography. Helping us to try new styles and inject more personality.

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Last year, like many brands and organisations, London Fashion Week flirted with Social Media by having event details, links to stories and comments posted on Twitter and Facebook… so far so very 2009!

This year, though, sees London Fashion Week take a great leap forward by embracing even more Social Media technologies and making London Fashion Week open to the masses rather than the privileged few… and they’ve done it in some predictable and also some surprising ways.

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It’s not often you purchase a book so big that it comes with its own display stand. Believe it or not the version of Sumo that graces our reception is the mini version… the original release was so big that it came with its own table and broke records for weight, dimensions, and resale price!

I first came across Helmut Newton’s work when I was studying photography and was immediately captivated by his distinctive, seductive and original style. I hunted down images created by him and even had a scrapbook dedicated to images that I had found by him… images that I would try my hardest to emulate.

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