My first persona in Second Life was a White Wolf, complete with bushy tail, shorts and a t-shirt. Lately, I’ve metamorphosed into a blue fire-breathing flying dragon, although most often I am a biker, anonymous behind a tinted helmet and clad in pink leathers. My friend Bradford Currie usually appears as Iron Man, clunking into view in head to toe heavy metal. So when I say I’ve met some really interesting people in Second Life, you might wonder at my sanity.

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Imagine a world where you could be astonishingly attractive, change your appearance completely in seconds, and where you never got sick or needed to eat or drink? A world where you could buy a house for less than £1, and locate it on a sundrenched beach or a snow-capped mountain, or just park it in the sky. A world where you could build dramatic towering sculptures, design your own fashion accessories and fulfil your creative urges. A world where you could fly, or teleport instantly to regions that are changing and growing every day.

Sounds interesting? This is Second Life, one of the most popular virtual worlds on the Internet and a place that is drawing attention from many of the world’s biggest brands, including Amazon, BMW, Vodafone, Sky and Coca-Cola. In fact, more than 300 major brands have created a presence in Second Life, attracted by the demographics of its virtual residents. Despite its Californian origins with San Francisco software company Linden Labs, Second Life has a truly international community, with 75% of residents outside of the US.

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As the end of year approaches everyone takes the opportunity to look back before we look forward into 2009. So I thought I’d take some time to highlight several key achievements made by Red C this year in the world of Direct Marketing and Advertising. Here’s just five reasons why this has been a vintage year for Red C.

1. An award winning direct marketing and advertising agency

This year Red C achieved something that we have never done before. We became finalists at the Direct Marketing Association (DMA) Awards in two categories. An achievement not matched by any other Direct Marketing or Advertising agency outside of London this year.

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