We take great pride at Red C in being able to turn round some great work to tight deadlines for our clients, which was the case when we received the brief to create a viral video for our client GFI’s Vipre Internet Security product. Essentially, we wrote the script, filmed, edited and uploaded in a week… and we’re really chuffed with the end result.

The actual filming day was one of the most enjoyable shoots I’ve ever been on, I mean it’s not every day that you get to shoot people with a huge high powered air cannon (which when operated by a professional is completely safe).

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When Build Center (one of our clients at Wolseley) called us with an urgent brief to spread the word about their £3 loft insulation plus free delivery promotion, we knew we had a real challenge on our hands. Not only did we have just over a week to develop the campaign and roll it out… they wanted us to deliver something a little out of the ordinary to maximise the impact. Cue one Mini, one woman, 17 rolls of loft insulation, a 56-link chainsaw and a 2 minute viral ad. Read more…

I’ve worked on lots of interesting projects in my short time at Red C, but none have been more exciting than the viral campaign I’ve just finished working on…

I was part of a team that was challenged to promote an offer of free delivery on £3 insulation rolls from the Build Center. Due to the ad being viral, comedy seemed the perfect route, so as we do here at Red C Towers, we scratched our chins until we came up with an idea. Ours focused on one hapless individual with the impossible task of trying to get huge insulation rolls into her car. Rather than give in, this woman’s determination pushes her to incredible (if not a little insane) lengths to ensure she packs her car.

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It’s not every day you walk into the studio to be greeted by a lingerie-clad lady striding confidently around reception. It wasn’t even that warm, as I recall. Some of the guys in the studio quite liked the idea though. (There you go Steve, Leigh and Lee… told you I wouldn’t mention any names.)

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Here’s a question: how do you feel about Paris Hilton? Personally I have nothing against the pointless, insipid, spoilt, undernourished, narcissistic, empty-headed, fame-hungry little brat… but I know others feel differently.

When Ms. Hilton was found guilty of drink driving in 2006, her PR team decided to harness the power of public outcry in a campaign to request her pardon. The Free Paris Hilton petition – which includes the incredible declaration “Paris provides beauty and excitement to our otherwise mundane lives” – received an impressive 33,000 signatures. Unfortunately, a counter petition requesting that the socialite serve her full sentence was signed by over 91,000 people and featured on several major news channels in the US. Proof, if it were needed, that not everybody shares my innate capacity for forgiveness.

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On 10th March 2009, the BBC’s Today current affairs radio programme ventured into the world of viral marketing by uploading a video to YouTube. The ‘viral’ – a video that rapidly gains popularity by being distributed and shared on the internet – was created as an experiment to see how widely the three-minute ad could spread in a short amount of time.

As of 31st March 2009, three weeks after being uploaded, Inside Today has been viewed nearly 55,000 times and has been emailed, instant messaged and blog linked across the planet. So far, so good. But the experiment has had its critics, with many questioning whether the Today promotional video can really be defined as viral.

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