I love it when a plan comes together

It was that great leader of men Hannibal Smith who once said… “I love it when a plan comes together”. And that sums up perfectly how I feel about our TV advert for the holiday cottages brand cottages4you. It took  a large number of talented people to create the 40 seconds of film that is embedded within this posting… and to give you an insight into how we ended up with the advert we did… I thought I’d tell you the story of the commercial’s creation.

From the original client briefing to some insights into the creative process and the ideas we presented you’ll hopefully see what went in to creating the final concept that went before the cameras. I’ll then look at the filming process as well as the work that went into the post-production and resulted in the final commercial… which is hopefully enticing people up and down the country to book a break with cottages4you.

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Anyone who has ever visited the Creative Department at Red C will know that we love our music… and there’s nothing more we like than discovering some new sounds to tap our little feet to during the working day… that is until Dawn makes our ears bleed by putting on some awful rave radio station like Energy 98.

The band Urusen have just supplied the music for our recent TV Commercial for Cottages4you, and as well as the track ‘Now that she has flown’, that features in the advert… they have some other great tunes as well… which is why we thought we’d do a little piece about that as we also quite like listening to them to help our creativity.

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