Marketing is not a nostalgic business. With the constant emergence of new technologies, advertisers need to keep bang up to date to avoid being left behind. Just think back a year. At the beginning of 2009, Twitter was still a relatively niche social network, Spotify wasn’t yet available to the general public and search engine Bing didn’t even exist. One year on and all these technologies may be fundamental to creating a successful advertising campaign.

So what’s next? What will the ‘big thing’ of 2010 be? Well, I’m not going to try and predict that, but I will tell you what will make the next ‘big thing’ happen – and that’s the Ubiquitous Network. In fact, I’m confident it’ll change the future of advertising and marketing forever…

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