As forward thinking marketers it is one of our many jobs to seek windows of opportunities, for our clients. We actively seek new ideas and ways, in which brands can be brought into the fore front of customers minds. For our account team, staying ahead of the game for our client, Swinton Insurance, certainly paid off last week.

Working alongside the personal lines marketing team we are always actively looking for what I like to call “windows of opportunities” to push client boundaries and expectations of our agency and ultimately to reach into consumers’ minds.

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Ok, I’ll be honest with you. Spending an evening in a bar surrounded by ad-industry types while some bloke dressed as a kitten gives a talk is pretty much not high on my ‘fun things to do on a Tuesday evening list’. But the promise of meeting some advertising-types who have a passion for the web kind peaked my interest when Rubber Republic invited me to attend the first KittenCamp in Manchester.

KittenCamp is a monthly meet-up for web-loving ad industry type people to chat memes and drink beer. Why is it called KittenCamp? Well I made the guess that because meme rhymes with creme that’s how the name came about. Sadly after chatting with Chris Quigley, from KittenCamp organisers Rubber Republic, I found out that actually KittenCamp is just the result of a brainstorm in a pub over a few beers.

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During the 1980s and 1990s, two giants of the soft drinks world went to war. In the red corner we had the Coca-Cola Company. In the blue corner was PepsiCo. While Coca-Cola would entice us with the ‘New Coke’ before seducing us back again with ‘Classic Coke’; Pepsi used a whole host of pop and movie stars to show us they were the ‘Taste for a New Generation’ and even went as far as demonstrating to us that the average person on the street preferred Pepsi thanks to their ‘Pepsi Challenge’.

Just when we thought the marketing landscape was getting a little dull, we now have a new battle on the horizon. Instead of battling to quench your thirst… this time we have a battle to satisfy your online search needs. Ladies and Gentlemen, boys and girls… let’s get ready to rumble as Facebook, Google and Microsoft go to war in the battle to become the undisputed heavyweight champion of the search engines.

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