I have to admit, even though I’m professionally still unsure about Twitter, there are some quite interesting people whom you can follow and get some great updates from. Personal favourites include Jonathan Ross, Stephen Fry and, one that I shouldn’t really admit to, Tori Black!

For guaranteed slices of comic gold, though, you can’t beat the updates by some of the many fake profiles that people have set up on Twitter. Now there are a few fake profiles on Twitter that are just not funny and some that started out funny but haven’t been updated in ages (like this one for George Bush), but the ones I have listed here are wonderfully written and beautifully play upon your perceptions of the person they are pretending to be to give you the odd wry smile and even a few belly laughs.

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As fellow marketers it can’t have escaped your attention that the marketing landscape in which we work is changing at an amazing rate.  The way we communicate with our customers isn’t the same as it once was and it is certainly going to continue changing over the forthcoming years.

Traditionally, we have spoken to our customers via direct mail, email, tv, radio and the telephone.  However, due to the boom of social media this one-way communication flow is changing into a more dynamic two-way conversation.

In my view, the major change that has occurred is social media is giving our customers a voice; it’s giving our customer’s power.  So whereas the customer was only able to affect our business through their purchasing behaviour they can now have the power to influence our future by what they say about our brand, product and service offering.  However, although these are undoubtedly exciting times they are times that should be treated with caution as we have very little control as to what our customers say about us and we have even less control over who they speak to.

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I have to confess, I don’t get Twitter. I’ve signed up for it. Attached it to this Blog. I’ve even got it on my iPhone. Yet I still find myself completely at a loss at what I should do with it. Maybe if I led the life of Stephen Fry (whose Tweets make me smile on a regular basis), then maybe I’d get it… but I don’t.

Still, it doesn’t stop me from looking at this latest web-fad and seeing how it can be used to make brands money. So, if like me, you’re at a loss as to what this Twitter business is all about, and why lots of people are becoming Twits… read on!

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