Fire up the Quattro

My name is Steve White.  I’ve had an accident and I’ve woken up in 1982.  Am I mad, in a coma or have I gone back in time…. or has the advertising world gone nostalgia mad!?! Well, although my wife will certainly vouch for madness.  I can confirm that the latest trend in advertising is leading me to have my very own ‘Ashes to Ashes’ moment.

It simply can’t have escaped your attention as to just how many big British retailers have gone ‘nostalgic’ with their campaigns over the last year or two.  M&S, Persil, Virgin, Hovis, Milky Way and John Lewis have all used campaigns that hark back to their past.  But why are so many brands going down this creative route?  Why are so many brands looking back and not looking forward?

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Jeanloup Sieff was born in Paris on the 3^rd of November 1933. He first started taking photographs at the age of 14, after being given a camera as a birthday present. He wanted to be a film director, but became a freelance reporter were he started working for Elle in 1955, he was just 22. In 1956 he progressed as a fashion photographer and by 1966 he worked with magazines such as Vogue, Harper’s Bazaar, Esquire, Glamour, Paris-Match, plus many more. He won a number of prizes, including the Chevalier des Arts et Lettres in Paris in 1981 and Grand Prix National de la Photographie in 1992. He believed that if he had not received a camera as a birthday present, that he may have never been a photographer. He sadly died in Paris on the 20^th September 2000 aged just 66. Read more…