Okay, I know what you’re probably thinking; geeky sounding TV show recommended by one of your geeky colleagues – but you are most definitely wrong – at least on one of these assumptions. And for those who are old enough to remember the cheesy 1970s version of the show please leave your preconceptions at the door. Battlestar Galactica is a revamped drama series that deals with terrorism, genocide, politics and religion. It has the weight and intelligence of the West Wing; enough dysfunctional and intriguing characters to engross any Sopranos fan; and a series of relationship issues that would fascinate any Sex and the City addict. Simply look past the spaceships and give it a chance – and you will be treated to one of TVs greatest triumphs.

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If I had a pound for every time a client asked “Are we emailing our customers too much?” I would be a very rich man.  However, if I had a pound for every time a client asked if we were sending too much direct mail or are we broadcasting our TV or radio adverts too much then my bank balance would be no different.

Did the marketing team behind the infuriatingly more-ish Go Compare campaign debate whether their adverts were being shown too much during peak times?  I very much doubt it.  On New Years’ Eve 2008 did Pepsi worry that they were going a little over the top when they launched their new logo with a week-long ‘promotional extravaganza’ in Times Square.  Of course they didn’t.  So why do email marketers continually question their strategy when it comes to frequency and volume?

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