Posted by
Steve White
June 2nd, 2010
Why advertising is going all nostalgic on us!
by Steve White
Fire up the Quattro
My name is Steve White. I’ve had an accident and I’ve woken up in 1982. Am I mad, in a coma or have I gone back in time…. or has the advertising world gone nostalgia mad!?! Well, although my wife will certainly vouch for madness. I can confirm that the latest trend in advertising is leading me to have my very own ‘Ashes to Ashes’ moment.
It simply can’t have escaped your attention as to just how many big British retailers have gone ‘nostalgic’ with their campaigns over the last year or two. M&S, Persil, Virgin, Hovis, Milky Way and John Lewis have all used campaigns that hark back to their past. But why are so many brands going down this creative route? Why are so many brands looking back and not looking forward?
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
