As forward thinking marketers it is one of our many jobs to seek windows of opportunities, for our clients. We actively seek new ideas and ways, in which brands can be brought into the fore front of customers minds. For our account team, staying ahead of the game for our client, Swinton Insurance, certainly paid off last week.

Working alongside the personal lines marketing team we are always actively looking for what I like to call “windows of opportunities” to push client boundaries and expectations of our agency and ultimately to reach into consumers’ minds.

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Our client Swinton has over a million customers for which they have an email address and we had been working with them for a few months on some of their product focused emails.  We knew that there was much more they could be doing with email marketing and wanted to push the boundaries for them.  Our triggered email activity was first discussed in January when we received a nice timely email from Pizza Express offering BOGOF on all pizzas to celebrate the fact that the snow was finally melting and people were now able to get out to eat again. This triggered our own thoughts – “Wouldn’t it be great if our Swinton emails could be a bit more timely and relevant and well…. interesting really!”

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The truth is out there

At Red C, as well as juggling our busy schedules, we have a number of Creative team projects and initiatives that bubble along throughout the year. These include filming and editing video case studies to researching search engine optimisation. This time around, our team got the tricky task of generating new business opportunities with our current clients.

Finding new business avenues for clients sounds easy, but there are lots of things you need to consider. Identifying potential oportunities requires a deep understanding of a brand and the directions in which it could and would want to expand. And that’s just for starters. On top of that, it has to be financially viable, fit in with wider brand and marketing strategies and be measurable in terms of return on investment.

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