Posted by
Joseph Reaney
August 28th, 2009
Welcome to Welcome Cottages
by Joseph Reaney
As everyone here at Red C knows, I like travelling. Almost as much as I like writing, in fact. So when the opportunity to write a holiday brochure came into the agency I grabbed it like a spoilt brat. And I was particularly chuffed when I was told that the client, Welcome Cottages, wanted to do something very different with their 2010 brochure.
The brief contained lots of words that copywriters like me love to hear. I was told to make it “warm, honest and fun – and maybe a bit quirky.” Now, quirky isn’t a word that pops up too often when you’re taking a creative brief, but it’s a rare visitor I greet with open arms. Quirky is right up my street. Read more…
