David Gray Music Tee Front

Everyone knows that buying CDs is on the decline and when it comes to owning music… digital is the way to go. But you have to credit the people behind The Muisc Tee for getting us to part with our hard-earned green stuff for something more than just a digital download.

The Music Tee is a new product line that combines digital music and fashion in one eye-and-ear-catching package.  Music Tees are high-end t-shirts that feature album art and a tracklist. Each shirt comes with a unique code that can be used to download a digital copy of the album associated with that Music Tee. This enables people to discover and purchase music in fashion retail environments, then hear and wear an album!

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The winning logo design

Loud music, bad attitudes, safety pins and spiky hair. Does that ring a bell? Yes, I thought punk was a thing long left in the seventies too, until the Creative Department was approached by our Senior Art Director’s brother-in-law who is in a punk band called Hated Til Proven. They needed a kick-ass new logo to go on their posters and t-shirts for the next big gig… and since we’re always up for a creative challenge we duly obliged.

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