It’s easy to get a bit disillusioned with award ceremonies. You head there with a nomination, hoping that this might be your year. Sometimes it is and you come back not just with the gong, but the respect of your peers too. But sometimes it’s not to be. And while it’s tempting to shrug your shoulders, pretend you’re not really bothered or that some terrible injustice has befallen you, actually it’s always better just to hold your hands up and say well done.

Read more…

Our email marketing skills are doing us proud this year, producing great results for our clients and receiving another three award nominations.

The Jessops campaign has received two nominations: Best Retail Marketing Strategy & Campaign & Best CRM Strategy & Campaign. Whilst our strategy for Swinton has been recognised in the Best Financial Services Marketing Strategy & Campaign category

Now in its third year, the MiAwards identify and highlight the very best in marketing, media and communications agencies, teams and individuals across the whole of the UK.

Which makes our fourth nomination even more special for everyone at Red C towers and something we are all very proud of – North West Marketing Business of the Year.

So all fingers will be crossed on 17^th November and hopefully it wont just be champagne we’re picking up at the Gala Awards ceremony.

We always knew when we created the direct mail for our Swinton Bikes Dealer campaign that we had a strong piece of direct marketing on our hands. And when the results came in for the piece we not only had a very happy client… we also had a potential award-winner!

So it’s good to hear that the nice people at the B2B Marketing Awards have agreed with our thoughts and nominated us in the category of ‘Best Use of Direct Mail’… and ‘Best Lead Generation Campaign’.

Read more…

We’re pretty hot when it comes to this email marketing business, as well as making our clients happy it’s nice to know that our Peers recognise our expertise too… so as you can imagine we were chuffed to find out that we’ve received two nominations for our email marketing work at the 2011 Dadi Awards.

The Dadi Awards (Drum Award for the Digital Industries) are the awards that recognise and reward digital effectiveness. The awards are open to any business, including agencies and clients, who are producing effective digital strategies. Bringing together individuals and companies at the forefront of digital and providing the opportunity for those entering to prove how good they are.

So needless to say, with two nominations we are quite chuffed, and are looking forward to hopefully picking up something shiny on Friday 11th November in Saviles Hall in Leeds.

Meet Swinton Steve

31, Single, loves playing on his Xbox and motorbikes, Swinton Steve is certainly developing his own fan base within our office… especially amongst the girls! So it’s a good job then that Swinton Steve has been created to introduce some personality to a series of monthly relationship building  e-newsletters.

Once known as ‘the man with the big glasses’, he’s now been reborn as Swinton Steve. Coincidentally, Steve is also the name of the Account Director who works on Swinton at Red C. And if you’ve ever met Red C’s Steve… we’re sure you’ll agree the likeness between him and this animated character is uncanny!

Read more…

Our ‘Under the skin’ approach led us to understand Taxi drivers. That they are hard-working, hard-done-by, no nonsense characters. Getting their business can be tough, but once you’ve got it they can help you multiply it by word of mouth.

So when Swinton’s Taxi division came to us to ceate a promotion to drive enquiries for Taxi insurance… we knew we needed to create something special. Enter The Swinton Mystery Tipper. The campaign uses trade press, DM, flyers and shout outs on local radio to get the word out about a mysterious woman tipping cabbies a grand in different UK cities throughout 2008. No skill required, just a sticker. And to get a sticker, you have to get a quote. Easy, effective and successful, the Mystery Tipper’s appeal is its simplicity. It’s made a good few cabbies a grand richer and has given Swinton Taxi Division record results. Read more…