It’s fair to say over the last year and a half our campaign for the Swinton Mystery Tipper has racked up a few awards. Two DMA Awards, two ISP Awards, an IDM Business Performance Award, a B2B Marketing Award and now the icing on the cake… two IPA Effectiveness Awards!

The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.

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We’ve cracked open the Champers and fired off some party poppers in celebration of being shortlisted for our Swinton Mystery Tipper campaign for the IPA Effectiveness Awards 2009.

The IPA Effectiveness Awards are recognised by agencies and clients as Adland’s most rigorous awards scheme because entrants have to prove to a jury of experienced clients that their communications strategies have worked in hard business terms.

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Red C are celebrating picking up another prestigious award for the Swinton Mystery Tipper; this time the award being the Bronze IDM Business Performance Diamond Award.

The IDM Business Performance Awards have been celebrating the most effective and influential marketing for the past eleven years, recognising the strategic contribution of modern, accountable marketing to business.

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The Swinton Mystery Tipper campaign created by Red C picked up two awards at the prestigious DMA Awards 2008, winning gold in the Financial Services category and silver for Customer Acquisition. Arguably the most esteemed event on the award’s calendar, this is an excellent result for what has been a hugely successful campaign for Red C and Swinton Taxi Division.

Red C is the only agency outside of London to win at the 2008 awards, picking up two awards shows the endearing success of this imaginative campaign, which already won at the B2B Marketing awards. The DMA Awards are the biggest and best in the Direct Marketing industry, attracting approximately 1,000 entries each year. There are 33 categories reflecting each sector of the direct marketing arena. Campaigns are judged on strategy, creativity and results and each category has 3 winners, collecting Gold, Silver and Bronze.

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Our ‘Under the skin’ approach led us to understand Taxi drivers. That they are hard-working, hard-done-by, no nonsense characters. Getting their business can be tough, but once you’ve got it they can help you multiply it by word of mouth.

So when Swinton’s Taxi division came to us to ceate a promotion to drive enquiries for Taxi insurance… we knew we needed to create something special. Enter The Swinton Mystery Tipper. The campaign uses trade press, DM, flyers and shout outs on local radio to get the word out about a mysterious woman tipping cabbies a grand in different UK cities throughout 2008. No skill required, just a sticker. And to get a sticker, you have to get a quote. Easy, effective and successful, the Mystery Tipper’s appeal is its simplicity. It’s made a good few cabbies a grand richer and has given Swinton Taxi Division record results. Read more…

Red C’s Mystery Tipper Campaign for Swinton Taxi Division is a finalist at this year’s DMA Awards. The campaign which has had thousands of taxi drivers clambering for a quote is nominated in the Financial Services and Customer Acquisition categories.

Work that wins a DMA Award has also won customers. That’s what makes the DMAs stand apart from other awards.

With brilliant strategic thought and creative ideas acting as the drivers to achieve outstanding results it’s no wonder that the DMAs are highly regarded by clients and agencies.

Thanks to the Swinton Mystery Tipper campaign’s staggering results and exciting concept, the Red C creative team are guaranteed glory.

The Swinton Mystery Tipper campaign, which has seen thousands and thousands of UK taxis donning the Mystery Tipper sticker in the hope of winning a £1,000 tip, has been nominated for a gong in the prestigious B2B awards. Nominated in the Lead Generation category, the spectacular results achieved for Swinton Taxi Division caught the keen eyes of the judges. If a taxi driver wants to be in with the chance of winning a £1,000 tip they have to display the special Mystery Tipper sticker in their cab window. To get their sticker, all they have to do is get an insurance quote from Swinton Taxi Division. Read more…