Imagine it’s a Monday night and you’re sat on the sofa watching Coronation Street. Roy Cropper is cooking up 2 Walls sausages on Warburton’s bread with a dollop of Heinz ketchup for Steve McDonald. Normally we wouldn’t know which brands Roy uses in his cafe, nor see any brands at all on the street – except for fake ones like Newton & Ridley ale in the Rovers Returns! But this could soon be the future of your favourite soap thanks to the new ruling by the Government to allow product placement on UK television.

Product placement is a form of advertising that uses branded products or services placed in a context devoid of adverts – like a TV programme or a film. Previously the government had always denied commercial broadcasters the ability to take payment in return for placing products on screen; however earlier this year Culture Secretary Ben Bradshaw announced that the Government would be allowing it for the first time in television programmes.

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Marchetto - Living Cartoon

If you’re an avid watcher of the Royal Variety Performance Show, circa 1998, here’s a face you might recognise, if not the name – Ennio Marchetto. Described by some as a living cartoon, and by others as human origami… on a cold and wet October Sunday I went to see if he could brighten up the dark evening (and cheer up my hangover from the night before) with his colourful performance.

For one night only, Marchetto was performing at the Lowry Theatre in Salford Quays. The show opened as the low murmur from the audience settled in, curtains already open and a bright light lit stage that looked like the cleaner had forgotten to sweep. From around the corner, a sleepy paper caricature (paper pyjamas, paper wig, paper candle) yawned and stretched its way to the front of the stage. The audience had silenced themselves for the evening’s performance and as Marchetto blew his paper candle out, the lights in the auditorium switched off. The show had begun. Read more…