The delights of email marketing: Heat map analysis
by Steve White
Spurs 5 - Arsenal 1. Get in!
My school years are long behind me now, but I still have one or two memories of those days that I recall with fondness, now and again. Bunking off double geography with Sarah Kirsopp when I was 16 is one. The other is a conversation I had with the 6th Form’s Career Officer, Mr Kennedy.
The conversation started with a question we’ve all probably been asked.
“What do you want to do when you leave school?”
My enthusiastic response wasn’t greeted with the warmth or indeed excitement that I anticipated.
“Don’t be ridiculous White! How on earth do you expect to be centre forward for Tottenham Hotspur?”
I left that meeting thinking to myself, “I’ll prove Mr Kennedy wrong, I’ll show you. Mark my words”.
To be fair, whilst I haven’t completely given up on the dream, I have to admit it looks like Mr Kennedy was right. But it’s not all doom and gloom. Today I have actually found something I genuinely like doing.


