Posts Tagged ‘Strategy’

Posted by
Steve White
November 19th, 2009

The delights of email marketing: Heat map analysis

by Steve White

Paul Gascoigne celebrates Spurs beating Arsenal 5-1. From Red C's Blog posting by Steve White about email marketing.

Spurs 5 - Arsenal 1. Get in!

My school years are long behind me now, but I still have one or two memories of those days that I recall with fondness, now and again.  Bunking off double geography with Sarah Kirsopp when I was 16 is one. The other is a conversation I had with the 6th Form’s Career Officer, Mr Kennedy.

The conversation started with a question we’ve all probably been asked.

“What do you want to do when you leave school?”

My enthusiastic response wasn’t greeted with the warmth or indeed excitement that I anticipated.

“Don’t be ridiculous White!  How on earth do you expect to be centre forward for Tottenham Hotspur?”

I left that meeting thinking to myself, “I’ll prove Mr Kennedy wrong, I’ll show you.  Mark my words”.

To be fair, whilst I haven’t completely given up on the dream, I have to admit it looks like Mr Kennedy was right.  But it’s not all doom and gloom.  Today I have actually found something I genuinely like doing.

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