Posted by
Andrew Craig
July 12th, 2010
This is not the PPC advert you’re looking for… move along!
by Andrew Craig
I’ll admit it to you all… I love Star Wars. And I’d love to have the powers of a Jedi. If I did, I’d use my Jedi mind-trick powers to stop unwanted ad clicks. Or better, I’d use my mind-tricks on an imperial storm trooper and get him to tell people to move along.
Ah well a man can dream… a man can dream.
Google does have a few tools, however, that we can use to help us direct our PPC ads at the people we want to see them and hopefully by-pass the ‘looky loo’s’, saving us money and improving our return on investment.
