How to earn your spurs in email marketing
by Stuart Clark
He may be a Spuds Spurs fan, but Red C Account Director Steve White is not completely useless. He knows an awful lot about Email Marketing for one thing. So when he gave me a 700-page document from MarketingSherpa called Best Practices in Email Marketing I thought to myself, this is probably worth reading.*
MarketingSherpa is a research firm that specializes in tracking what works in all aspects of marketing (and what does not.) Their goal: to give marketers of the world the stats, inspiration, and instructions to improve their email marketing results.
According to their Research Manager Stefan Tornquist this guide was written “to provide one-stop guidance on building a ‘best in class’ email program, whether you’re managing an enterprise level marketing department or a small business.”
