Linkedin is often referred to as the business equivalent to Facebook but through the power of web 2.0 technology Linkedin makes it easier for users to do much more than just catch up with old colleagues! The power of this social networking site can often be underestimated. Linkedin has created an online network of more than 8.5 million experienced professionals from around the world representing 130 industries.
You may have seen the requests arrive in your outlook inbox, along the lines of “Bob Smith wants to add you to his network on LinkedIn” , you recognise Bob, you once worked with him and so you click “accept “and without realising it you have a profile space on Linkedin.
Have Pixar ever made a bad movie? I don’t think so. Couple of average ones (Cars, A Bug’s Life) perhaps, but no real duffers. In fact, I reckon pretty much all of their output is undeniably outstanding. And 22 Academy Awards, 4 Golden Globes, and 3 Grammys says I’m not the only one. Needles to say I was well up for Up.
What I love about Pixar flicks is the way they transcend generations. On the surface they’re kids films, movies full of wonder, colour and laughter. Yet just below the surface lurk some quite (and sometimes heavy), adult themes. Sibling rivalry in Toy Story; separation and parenthood in Finding Nemo; family dynamics and depression in The Incredibles; abandonment in Toy Story 2. I could go on. Up is no different.
What do you think of when you hear the words YouTube? How about, the good, the bad, and the ugly? Sometimes it’s really ugly, sometimes confusingly, you get all 3 in one movie. While YouTube is undoubtedly the place to go to get as many eyeballs on your video as possible, I’m sure I’m not the only one who wishes there was a magical button to filter out the mobile phone uploads of last nights party, the offensive comments and get straight to the really good stuff. Well, there isn’t. But there is Vimeo, a place where you can find a community of passionate filmmakers, along with the likes of Moby, Royksopp, Kanye West, film director Michael Bay, and even the White House, uploading their stuff in high definition.
Last edited by Andrew Campbell on October 7, 2009 at 11:40 am
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Believe it or not, Mahatma Gandhi is a bit of a hero of mine. I forget how many times I’ve said to people “Be the change you want to see in the world”… which I always confess is stolen from the great man himself.
One of the lovely things about Social Networking is how it has galvanised people into creating interest groups with the aim of creating change in the world. A quick search on Facebook under Darfur reveals one kind fellow promising to give $1 to every 1,0000 people who join his Facebook group.
Although such campaigns have the best intentions, you never really get to see whether they have worked or not, mainly because these groups have such lofty ambitions. There are, however, Social Networking sites out there that have a better plan… a plan that involves changing the world one small piece at a time.
On October 29th 2008 a 30-minute infomercial entitled ‘American Stories, American Solutions’ aired on virtually all of America’s TV Networks. This infomercial was the glittering jewel in Barack Obama’s Presidential Campaign and garnered him over 30 million viewers and significant news coverage around the world… largely due to the $3 million it cost to air.
Obama’s Campaign, though, was newsworthy for more reasons than just this 30-minute infomercial. He was the first Presidential Candidate since John F. Kennedy to embrace a new medium successfully. In Kennedy’s case it was television… in Obama’s it was Web 2.0.
You could be forgiven for approaching the New Year with some trepidation, if you work in the marketing and advertising industry.Some of the traditional big-spending UK marketers are in trouble.Retailers are succumbing to depressed High Street spending in record numbers – Woolworths, MFI, Whittards, Zavvi, Adams – and predictions are for several more high profile casualties in Q1 2009.Financial services is carnage – a roller-coaster stock market, collapsing house prices, dismal rates for savings and investments, reluctant lenders– the only useful role for marketing seems to be chasing debt.And it doesn’t take much foresight to predict a treacherous year for holiday companies – teetering airlines and the collapse of sterling against most major currencies are making the B&B in Blackpool look an attractive option right now.
The world has come a long way since Pong launched the initial boom in the video game industry way back in 1972. These days computer and video games are big business, bringing in $9.5 billion in 2007 alone; in fact such games as Grand Theft Auto IV earned over $500 million in sales in its first week… more than the opening weekend of Spider-Man 3.
In 2005, spending on in-game advertising was $56million and according to industry experts that figure is expected to swell to $1.8billion by 2010.It’s clear to see that marketers see in-game advertising as a prime way to target the male 18-34 demographic, who are increasingly neglecting television in favour of computer and video games.
Wikipedia lists over 50 ‘notable’ social networking sites across the globe, such was the phenomenon arguably started by MySpace a few years ago. With artists such as the Arctic Monkeys and Lily Allen owing their celebrity status to the power of this new development of web activity.
From these 50, there are a number of sites that have made the big time in the UK. They’ve been adopted by web users to such an extent that their power and attractiveness to Brands continues to grow daily. Three of the most notable, and talked about, social networking sites are Facebook, Bebo and Myspace.
Linkedin is often referred to as the business equivalent to Facebook but through the power of web 2.0 technology Linkedin makes it easier for users to do much more than just catch up with old colleagues! The power of this social networking site can often be underestimated. Linkedin has created an online network of more than 8.5 million experienced professionals from around the world representing 130 industries.
Have Pixar ever made a bad movie? I don’t think so. Couple of average ones (Cars, A Bug’s Life) perhaps, but no real duffers. In fact, I reckon pretty much all of their output is undeniably outstanding. And 22 Academy Awards, 4 Golden Globes, and 3 Grammys says I’m not the only one. Needles to say I was well up for Up.
What do you think of when you hear the words YouTube? How about, the good, the bad, and the ugly? Sometimes it’s really ugly, sometimes confusingly, you get 
Believe it or not, Mahatma Gandhi is a bit of a hero of mine. I forget how many times I’ve said to people “Be the change you want to see in the world”… which I always confess is stolen from the great man himself.
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