Contrary to myth, Bing is not a recursive acronym ‘Bing is not Google’, nor is it slang for cocaine (as I found out when I presented this to the agency!). It is in fact, the reincarnation of Microsoft Live search, a much publicised, heavily advertised step by Microsoft to finally get it right and rival Google. Bing is actually an onomatopoeic name, designed to represent the sound of the ‘moment of discovery and decision making’.

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Ever since I first discovered the Internet there has been text-based browsing. Firstly, for me, there was Yahoo then brief flirtations with the likes of Lycos and Ask Jeeves before finally settling (like virtually everybody who uses the internet these days) on Google.

As the years have passed and the Internet has become more advanced and web connections faster our expectations from the search engines have increased. We now expect to be able to get what we search for first time and want to be able to navigate our search results faster.

The answer to being able to view our results faster is currently in development by a number of sites that are currently in Beta testing. But why has the development in visual browsing come about?

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