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	<title>Red C &#187; Rosser Reeves</title>
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		<title>Claude C. Hopkins: The science behind making millions in advertising</title>
		<link>http://www.redcmarketing.net/blog/marketing/claude-c-hopkins-the-science-behind-making-millions-in-advertising/</link>
		<comments>http://www.redcmarketing.net/blog/marketing/claude-c-hopkins-the-science-behind-making-millions-in-advertising/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:17:29 +0000</pubDate>
		<dc:creator>Andrew Campbell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Press Advertising]]></category>
		<category><![CDATA[Award Winning Advertising]]></category>
		<category><![CDATA[Bissell Carpet Sweeper Company]]></category>
		<category><![CDATA[Classic Advertising]]></category>
		<category><![CDATA[Claude C. Hopkins]]></category>
		<category><![CDATA[Copywriter]]></category>
		<category><![CDATA[David Oglivy]]></category>
		<category><![CDATA[Direct Marketing Agency]]></category>
		<category><![CDATA[Direct Response Advertising]]></category>
		<category><![CDATA[Dr Shoop’s Patent Medicine company]]></category>
		<category><![CDATA[Internet Agency]]></category>
		<category><![CDATA[Lord and Thomas]]></category>
		<category><![CDATA[Manchester Advertising Agency]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Online Marketing Agency]]></category>
		<category><![CDATA[PPC Agency]]></category>
		<category><![CDATA[Responsive Advertising]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[Schlitz beer]]></category>
		<category><![CDATA[Scientific Advertising]]></category>
		<category><![CDATA[Ted Bates]]></category>

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		<description><![CDATA[I don’t think many copywriters enter the ad industry believing they’re going to be paid millions, never mind millions every year but in 1907 one copywriter came along demanding just that and he got it too…

That man was Claude C. Hopkins, a legendary copywriter who worked in the early 1900s on behalf of many companies, including: Bissell Carpet Sweeper Company, Swift and Company and Dr Shoop’s Patent Medicine company.]]></description>
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