Sometimes I have to pinch myself about how lucky I am to do a job that has so many varied and fun aspects to it and get paid for doing them all in the name of Red C’s mantra of ‘getting under the skin’.

Wandering around the Grand Designs Live Show at the NEC last week was one of those times. Once we had negotiated the car park that was as far away from the venue as it was possible to be; the courtesy bus scrum and the entrance and coffee bar scrums I observed as much to my colleague, Rachael.

In my too many to mention years working in marketing I have worked in call centres, on shop floors, in a betting shop  and been out with delivery drivers in their vans all in a days work but this was a teeny bit more glamorous.

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When it comes to Eye Tracking, there isn’t much that we don’t know. Which is why Marketing Week approached Red C’s Client Services Director, Rosemary Walton, to help out on an article about this fascinating subject. here’s what Rosemary had to say on the subject:

For Rosemary Walton, Client Services Director at agency Red C Marketing, fast eye tracking means clients can make changes to campaigns in real-time. In a world where people Twitter their thoughts to the world, brands expect to be able to find out insights immediately and communicate them back to base. Real-time analysis is vital.

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