Spurs 5 - Arsenal 1. Get in!

My school years are long behind me now, but I still have one or two memories of those days that I recall with fondness, now and again.  Bunking off double geography with Sarah Kirsopp when I was 16 is one. The other is a conversation I had with the 6^th Form’s Career Officer, Mr Kennedy.

The conversation started with a question we’ve all probably been asked.

“What do you want to do when you leave school?”

My enthusiastic response wasn’t greeted with the warmth or indeed excitement that I anticipated.

“Don’t be ridiculous White!  How on earth do you expect to be centre forward for Tottenham Hotspur?”

I left that meeting thinking to myself, “I’ll prove Mr Kennedy wrong, I’ll show you.  Mark my words”.

To be fair, whilst I haven’t completely given up on the dream, I have to admit it looks like Mr Kennedy was right.  But it’s not all doom and gloom.  Today I have actually found something I genuinely like doing.

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At Red C we put a lot of work into formulating the perfect email strategy to maximise response from recipients. So it’s important when it comes to producing the actual email creative that it is written and designed in a way that helps promote click-throughs.

Many companies go to a Direct Marketing Agency like Red C to do their DM packs. They then go to a Digital Agency to do their Emails. This is where they are going wrong. Today’s Direct Marketing Agencies are far better equipped to drive response and hit ROI targets from Emails than Digital Agencies are.

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