I’ve just returned from a truly memorable holiday to Barcelona.  Even before I left I had anticipated that I was going to love this city as it’s very much famous for two of my three passions; football and food.  However, I was overwhelmed as not only did Barcelona quell these passions but it also managed to quell another – my love of brilliant marketing.

The landmark I was most excited about seeing was Mercat La Boqueria and it was here that I witnessed some truly outstanding marketing.  For those of you that don’t know La Boqueria is a food market located on Barcelona’s most famous street, La Ramblas.  La Boqueria has experienced several changes since it first opened its doors in 1217 and I’m sure it will continue to evolve, but I’m equally sure it’s marketing principles will not.

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If new products can come and go, why can’t the stores that display them do the same? Well they can, and this is known as ‘Pop-up retail’. Over the last year there has been a surge in the pop-up phenomenon. You may ask the question what exactly is pop-up retail? As I discovered, it can only be described as something that is a temporary venue — the space could be a sample sale one day then a host to a private cocktail party the next.

Pop-up retail is specifically an idea or mindset that allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity. The main trend encompasses “popping-up” one day, and disappearing the next – creating a sense of being fresh and relevant – fantastic attributes for any brand. Read more…

N Brown Group, whose catalogues include JD Williams, Oxendales and Simply Be, has turned to Red C to rebrand High and Mighty, which they purchased out of Administration in 2009.

The new look for the clothing retailer sees the brand repositioned as a place that understands that it is the clothes that make the man. As well as a new logo and positioning, Red C has been involved in producing all store messaging, from window graphics to in-changing room advice guides.

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