Posts Tagged ‘Red C’
April 6th, 2010
by Leigh Whitnall
We love our lunchtime training sessions here at Red C. Every few weeks, a feast of sandwiches, cakes and pastries is laid out in the boardroom and we’re invited to gorge ourselves, whilst picking up new skills and knowledge from guest speakers or colleagues.
It was at one such day earlier this month that our Managing Director, Adrian Rowe, shared a presentation that he’d previously been invited to give at a conference in Amsterdam. It was an online masterclass, detailing some of the key learnings Red C have picked up during our time creating and implementing web strategy for our clients.
Part of this presentation included 7 ‘killer’ email tips Red C have found to be very effective. I thought it would be a good idea to share them with you here.
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Tags: 7 ‘killer’ email tips, Abandoned Basket Email Strategy, Added Value Content, Adrian Rowe, Blogs, Digital Agency, Direct Marketing, Direct Response Advertising Agency, Effective Email Marketing, Email Marketing Agency, Email Marketing Innovations, Internet Advertising, Internet Marketing, Marketing Agency, Marketing Communications, Online Marketing Agency, Outstanding Email Marketing Results, PPC Agency, Red C, SEO Company, Sequential Email Marketing, Sequential Emails, Telepathic Email Marketing Campaigns, Triggered Email Marketing Campaigns
Posted in Blog, E-mail Marketing, ecommerce, Email, General Interest, Inside Information, Marketing, Marketing Innovations, Online Marketing | 1 Comment »
March 30th, 2010
by Stuart Clark
He may be a Spuds Spurs fan, but Red C Account Director Steve White is not completely useless. He knows an awful lot about Email Marketing for one thing. So when he gave me a 700-page document from MarketingSherpa called Best Practices in Email Marketing I thought to myself, this is probably worth reading.*
MarketingSherpa is a research firm that specializes in tracking what works in all aspects of marketing (and what does not.) Their goal: to give marketers of the world the stats, inspiration, and instructions to improve their email marketing results.
According to their Research Manager Stefan Tornquist this guide was written “to provide one-stop guidance on building a ‘best in class’ email program, whether you’re managing an enterprise level marketing department or a small business.”
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Tags: Andy Maslen, ASOS, B2B Copywriter, Brand, Copywriting, copywriting tips, Digital Marketing, Direct Response Advertising Agency, e-mail best practice, Effective Email Marketing, Email, Email Marketing, Email Marketing Agency, Email Subject Lines, Email Testing Program, Heat Map Analysis, hot words, Internet Advertising, length of copy, Marketing Agency, MarketingSherpa, Online Copywriting, Online Marketing Agency, PPC Agency, Red C, SEO Company, Spurs
Posted in Blog, Copywriting, E-mail Marketing, Email, Marketing, Online Marketing | 2 Comments »
February 8th, 2010
by Julian Gratton
Monday at the Red C began like any other. Employees were pulling themselves into the office for yet another busy week, priority for most of course being a beverage before the start of their working day.
This particular morning was different though. The kitchen was brimming with a variety of delicious cakes that staff at Red C had spent their weekend baking. This change in morning ritual came about in support of ‘Time for a Cuppa’, an event that raises awareness for those affected by dementia which was organised by ‘for dementia’.
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Tags: Advertising, Award-winning agency, Cake Baking, Charity, Charity advertising, Copywriting, Dementia, Design, Digital Agency, Fun Advertising Agency, Fundraising, Manchester Advertising Agency, Manchester Design Agency, Online Marketing Agency, PPC Agency, Red C, Red C Marketing, SEO Company
Posted in News | 2 Comments »
December 17th, 2009
by Joseph Reaney
I have a love-hate relationship with blogs. There are several I enjoy – travel blog Going Local is an absolute delight, for example, and James and The Blue Cat is consistently chucklesome – but there are many more that incense me. Like spite-filled celeb rumour mill Perez Hilton, an ever-present reminder of humankind’s inexorable retreat into idiocy. Though it’s the ‘personal diaries’ that have traditionally acquired the majority of my goat.
“Come on”, I thought. “Wake up and smell the narcissism. How can you be so arrogant as to expect total strangers to give a flying fig about the mundane happenings of your mundane life? It’s the 21st century equivalent of popping round the neighbours’ to show off snaps from your latest break in Bognor.”
So when an old friend of mine started her own online diary in 2006, I was predictably blasé. I took a courteous glance but quickly dismissed it. Then, at the end of 2007, events conspired to turn her world upside down. Her blog took on another dimension, reporting every twist and turn of a tumultuous life. Before I knew it I was captivated – and I have been ever since. Over the last 24 months, her blog has changed my opinion of personal diaries forever… Read more…
Tags: Action for ME, Award-Winning Advertising Agency, Billygean, Blogosphere, Blogs, Chronic fatigue syndrome, Coeliac disease, Creative Marketing Agency, Creativity, Diabetes, Glandular fever, Going Local Travel, James and The Blue Cat, Joseph Reaney, M.E., Manchester Advertising Agency, Marketing, Online Marketing, Perez Hilton, Personal Diary, Red C, Swine flu, Web 2.0
Posted in We Like | 6 Comments »
December 15th, 2009
by Julian Gratton
Anyone who has ever visited the Creative Department at Red C will know that we love our music… and there’s nothing more we like than discovering some new sounds to tap our little feet to during the working day… that is until Dawn makes our ears bleed by putting on some awful rave radio station like Energy 98.
The band Urusen have just supplied the music for our recent TV Commercial for Cottages4you, and as well as the track ‘Now that she has flown’, that features in the advert… they have some other great tunes as well… which is why we thought we’d do a little piece about that as we also quite like listening to them to help our creativity.
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Tags: Acoustic Band, Advertising Agency, Award Winning Advertising, Ben Please, Cottages4you, Creative Agency, Creative Concepts, Direct Marketing Agency, Holiday Advertising, itunes, Manchester Design Agency, Music Week, Now that she has flown, Online Marketing Agency, Peter Beatty, PPC Advertising Agency, Red C, TV Advert Music, TV Advertising, TV Advertising Concepts, TV Commercial, Urusen
Posted in We Like | No Comments »
December 14th, 2009
by Julian Gratton
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Holiday Cottages Group has reported sales of domestic holidays are up by 12 percent on 2008 and following this success it is looking to strengthen its position further in 2010.
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Tags: Advertising Agency, Advertising Campaign, Award-Winning Advertising Agency, Cottages4you, creative director, Direct Marketing Agency, Direct Response Advertising, Holiday Cottages Group, Julian Gratton, Marketing Campaign, Nick Rudge, Phil Taylor, Poster Advertising, Press Advertising, Red C, TV Advert, TV advertising campaign
Posted in News | No Comments »
December 3rd, 2009
by Adrian Rowe
We’re extremely proud of our work on the Swinton Mystery Tipper, especially as it has garnered the agency an armful of awards from two DMA Awards to two ISP Awards and two IPA Effectiveness Awards. We’ve had quite a few people ask to see our winning entry form… so here it is!
CONTEXT AND MARKET BACKGROUND
The insurance sector is a complex and increasingly challenging marketplace. For most of us, insurance has always been a distress purchase – something we grudgingly concede we need to have, and resent the increasing premiums. Three key innovations in the last decade have had a significant impact on the broader market. The launch of Direct Line’s online insurance offer, in 1999, following the formula of its breakthrough approach to offering insurance by telephone a decade earlier, forced every insurer and broker to reassess their approach – here was a company that made buying insurance simple and fuss-free, cutting out the middle man and talking everyday language. This sparked an extended period of discounting in the sector that still has ramifications today.
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Tags: Adrian Rowe, Advertising Agency Manchester, Award-Winning Marketing Campaign, B2B Marketing Award, Direct Marketing Agency, Direct Response Advertising Agency, DMA Awards, Facebook, IPA Effectiveness Awards, ISP Awards 2009, Kunoichi, Online Marketing Agency, PPC Advertising Campaign, Red C, SEO Company, Swinton Mystery Tipper, Twitter
Posted in Advertising, Blog, Creativity, Direct Marketing, E-mail Marketing, Email, General Interest, Inside Information, Marketing, Multimedia, Online Marketing, Social Networks, Twitter, Viral marketing, World of Web | 2 Comments »
December 1st, 2009
by Julian Gratton
The history of football is littered with bruising encounters… AC Milan v Internazionale, Ayax v Feyenoord, Bradford v Leeds and now Creative v Account Handling. Despite the incidents on the pitch, though, it was Creative who walked off victorious yet again, having shot 15 glorious goals past their suited counterparts.
The game started off at a blistering pace and it was obvious from the kick-off that Account Handling were going for the jugular, and it was indeed the suited ones who drew first blood with an early goal that rocked Creative… who again were wearing their all black strip… but like footballing Ninjas we hustled, tackled and fired ourselves into a 6-2 lead.
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Tags: 5-a-side, Account Handling, Advertising Agency, Award-Winning Advertising Agency, Creative, Design Agency Manchester, Digital Agency, Direct Marketing Agency, Direct Response Agency, Football Match, Internet Advertising Agency, Marketing Agency, Online Advertising Agency, PPC Agency, Red C, SEO Company
Posted in We Like | 2 Comments »
Posted by
Shelduck Shelford
August 11th, 2009
by Shelduck Shelford
My first persona in Second Life was a White Wolf, complete with bushy tail, shorts and a t-shirt. Lately, I’ve metamorphosed into a blue fire-breathing flying dragon, although most often I am a biker, anonymous behind a tinted helmet and clad in pink leathers. My friend Bradford Currie usually appears as Iron Man, clunking into view in head to toe heavy metal. So when I say I’ve met some really interesting people in Second Life, you might wonder at my sanity.
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Tags: Red C, Second Life, Virtual Advertising Agency, Virtual Marketing Agency, Virtual Worlds, Web 2.0
Posted in We Like | No Comments »
August 6th, 2009
by Chris Morey
The benefits of a student placement vary greatly depending on who you speak to, to me personally it was just a part of my course, one that I was considering foregoing just so I could graduate sooner.
When I eventually found my placement at Red C I soon realised how vital the experience was, not just academically but also personally. Red C is a company that, as it says, strives to get under the skin of its clients. It’s a bold statement to make but it’s certainly true in every imaginable way, I know from personal experience – trust me!
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Tags: Manchester Advertising Agency, Manchester Digital Agency, Manchester Direct Marketing Agency, Manchester Marketing Agency, Marketing, Marketing Placement, Red C, Student Placement, Under the Skin
Posted in We Like | 1 Comment »
