It’s less than a week to go until our new campaign for cottages4you and VisitEngland is launched, so we thought it would be a good opportunity to look back on everything we’ve achieved – boy has it been a whirlwind few months!

This project started over 6 months ago, when we were asked to pitch for a joint campaign with cottages4you and VisitEngland. That in itself presented quite a challenge: 2 separate clients each with a different objective. It meant we really had to put our heads to together to come up with a cracking ad that essentially met 2 briefs! We knew it would be tricky but we couldn’t wait to start.

Read more…

Well hello ducky, how bona to varda your dolly old eek!

Don’t worry, I’ve not been overdoing the sweeties again…

Believe it or not, I’m actually paying you a compliment. The phrase is Polari, a secret language invented by the British gay community in the early 20^th century – back in the dark old days when homosexuality was illegal.

Never heard of it? Poppycock! If you’ve ever described something as ‘naff’ or ‘manky’, put on some ‘slap’ before a night out, or popped to your local for a few ‘bevvies’, then you’re practically fluent darling!

Read more…

Integrated agency Red C has won a three-way pitch to expand the role of online marketing for AGA Rangemaster Group, which celebrates the 300^th anniversary of its foundry this year.  The agency has been appointed to work on a number of brands including AGA, Fired Earth, Divertimenti, Falcon, Rayburn, Rangemaster and newly acquired Mercury.

“Each brand represented a very different challenge,” explained Red C Managing Director Adrian Rowe.  “For example, AGA already has a strong social media presence thanks to its passionate customer base and iconic status, whereas Falcon, which benefits from a strong commercial heritage, is aiming to raise its profile with those with a passion for cooking.”  The agency recommended a different blend of PPC, search engine optimisation, social media marketing and e-mail programmes for each brand.

Read more…

Our ‘Under the skin’ approach led us to understand Taxi drivers. That they are hard-working, hard-done-by, no nonsense characters. Getting their business can be tough, but once you’ve got it they can help you multiply it by word of mouth.

So when Swinton’s Taxi division came to us to ceate a promotion to drive enquiries for Taxi insurance… we knew we needed to create something special. Enter The Swinton Mystery Tipper. The campaign uses trade press, DM, flyers and shout outs on local radio to get the word out about a mysterious woman tipping cabbies a grand in different UK cities throughout 2008. No skill required, just a sticker. And to get a sticker, you have to get a quote. Easy, effective and successful, the Mystery Tipper’s appeal is its simplicity. It’s made a good few cabbies a grand richer and has given Swinton Taxi Division record results. Read more…

Red C’s Mystery Tipper Campaign for Swinton Taxi Division is a finalist at this year’s DMA Awards. The campaign which has had thousands of taxi drivers clambering for a quote is nominated in the Financial Services and Customer Acquisition categories.

Work that wins a DMA Award has also won customers. That’s what makes the DMAs stand apart from other awards.

With brilliant strategic thought and creative ideas acting as the drivers to achieve outstanding results it’s no wonder that the DMAs are highly regarded by clients and agencies.

Thanks to the Swinton Mystery Tipper campaign’s staggering results and exciting concept, the Red C creative team are guaranteed glory.