Posts Tagged ‘Publicis’

Posted by
Julian Gratton
March 24th, 2010

Why being an award-winning advertising agency matters

by Julian Gratton

Red C's Managing Director, Adrian Rowe, and Creative Director, Julian Gratton, show off their awards on a double-winning night for Red C when they picked up two ISP Awards and an IDM Business Performance Diamond AwardIt’s no big secret that I’m a bad loser. I hold my hands up and fully accept that my inability to be gracious in defeat is one of my weak points. Yet it is also a strong point too… as it drives me, pushes me harder and makes me ensure I have explored every opportunity for my clients. Simply because I want to create something special that will not only exceed the goals set in the brief… but also deliver some awards because the strategy is sound, it looks damned good, is incredibly well written and has pulled like a freight train.

For me, winning is key to a passionate, productive, purposeful, and prosperous life. If I were to value it less than I do, then I fear I would begin to say goodbye to my talents as a creative. The will to win is what drives me to be the best I can be in everything I do… and I have seen first hand what a winning mentality can do to an agency.

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Posted by
Julian Gratton
March 1st, 2010

Could we soon be saying a final farewell to the ‘long copy advert’?

by Julian Gratton

Saturday morning, whilst tucking into my crunchy nut cornflakes, I watched a rather interesting news piece on the BBC about how newspapers are essentially suffering from a failing business model; and are looking at new ways to raise income due to the falling numbers of people buying papers… mainly because of the Internet.

Their immediate solution is to start charging readers a subscription fee for looking at content online, an initiative that is being championed by Rupert Murdoch, and admit that one day, newspapers will no longer be around.

As an ‘Ad Man’, I find something incredibly sad about the migration of newspapers away from traditional print and on to online. Especially as it seems very real that one day newspapers will no longer exist… especially with the rise of e-readers… meaning we could one day say farewell to the beautiful art-form that is the ‘long-copy advert’, which these days is a rare beast, but when it appears it’s a compelling and persuasive one.

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