To entice the Freemans customers online and to get them to start thinking about Christmas early, Red C developed a fun game to provide some theatre around the daunting task of Christmas Shopping. We developed a charming Rudolph character to deliver various Christmas Gift ‘riddles’ via email to the customer base.
In no way strange.
Studio music policy. Now there’s a touchy subject. When Julian, our Creative Director, isn’t insisting on a start-to-finish playback of the Grease soundtrack, there’s Studio Manager Dawn requesting Energy 98’s hands-in-the-air euro-trance cheesefest. It’s enough to drive you insane. Or in my case, put some headphones on.
I like listening to music when I write, but it has to be the right kind. When you write, you should be listening to the words in your head as they hit the page. So any particularly vocal tunes are distracting. That means hip-hop’s a no-no, Olivia Newton-John is out and Energy 98 should be locked in a soundproofed room…full of vipers.
Matthew Herbert on the other hand is just right – light and sinuous, deep house grooves with hushed rhythms and jazzy melodies. He’s pretty cool, I’d recommend him.
He’s an interesting guy too…
