Online Marketing Vs Offline Marketing (Part 2)… Offline strikes back!
by Stuart Clark
Red C Account Director, Steve White, he’s a funny one. Not content with banging on about how Spurs are now effectively European champions following their victory over Inter Milan the other week (pffft!), he’s now on the verge of making an even bigger fool of himself with his “online is better than offline” tirade.
The thing is, what Mr White fails to grasp is that Online Vs Offline isn’t a boxing match, or a playground scrap, or a my-dad-is-bigger-than-your-dad-type argument. No, no this is bigger than that. This is about war.
Preparing for battle
See, your online marketing is like your infantry, your ground troops. These are the communications you send in to do a job and report back instantly. And that’s what they do. You send your email, people respond, you get results. Job done. You’re in and out and back home in time for cigars and a debrief.
Holiday Cottages Group (HCG), the UK’s number one holiday cottage rental agency with more than 10,000 properties in the UK, is launching its first TV campaign in three years. The advert will premiere on Boxing Day and run throughout quarter one.
Abram Games was one of the most influential Graphic Designers that this country has ever seen. He created some of the most memorable designs of the 20th Century by following his own personal belief of: Maximum Meaning, Minimum Means… and back in the early 90s, maybe ’92 or ’93, I had the pleasure of attending a talk by this true great of design at Icograda (the International Council of Graphic Design Associations) Conference.
