When we were tasked with giving High and Mighty a new look and feel we didn’t want it to just be pretty graphics and pictures with no substance behind it. We wanted to create something that explored High and Mighty’s passion for helping men look their best even though they need clothes in hard to find sizes. I mean, just because you are high and mighty it doesn’t mean you can’t look good!

We wanted to create a look and feel that also encapsulated the great people who work on the shop floors of High and Mighty. Unlike normal clothes stores, High and Mighty’s assistants are skilled at finding men clothes that not only look good, but fit perfectly too. So they are well educated in how to dress a man, no matter what height or width he may be.

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N Brown Group, whose catalogues include JD Williams, Oxendales and Simply Be, has turned to Red C to rebrand High and Mighty, which they purchased out of Administration in 2009.

The new look for the clothing retailer sees the brand repositioned as a place that understands that it is the clothes that make the man. As well as a new logo and positioning, Red C has been involved in producing all store messaging, from window graphics to in-changing room advice guides.

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Well hello ducky, how bona to varda your dolly old eek!

Don’t worry, I’ve not been overdoing the sweeties again…

Believe it or not, I’m actually paying you a compliment. The phrase is Polari, a secret language invented by the British gay community in the early 20^th century – back in the dark old days when homosexuality was illegal.

Never heard of it? Poppycock! If you’ve ever described something as ‘naff’ or ‘manky’, put on some ‘slap’ before a night out, or popped to your local for a few ‘bevvies’, then you’re practically fluent darling!

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